Socially Connected: Tips for Mastering the Art of Instagram

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Creating and implementing a consistent social media strategy is vital for REALTORS® looking to cultivate online leads while maintaining current relationships. Social media has re-shaped the way business is conducted, both nationally and globally, across all industries. For real estate agents wanting to reach every type of buyer possible, social media is a resource you can’t go without, or else money will be left on the table and marketshare will surely decrease.

For agents merely tolerating social media or for newbies wanting to dip their toe into the pool, Facebook is probably still the number one place to start. But if you want to target a younger, savvy audience, one with an itchy trigger finger, Instagram should be your new best friend. Instagram can help you connect with the millennials and first-time buyers that your business may be lacking. Though trite, the ol’ saying still rings true: “A picture is worth 1,000 words.” With Instagram’s photo and video sharing capabilities, you can easily share the unique amenities your listings have to offer, while also display snapshots of your own life to help buyers and sellers get to know you, building trust.

Keep in mind that out of its 500 million users, 70 percent check Instagram at least once a day , with half of those checking multiple times per day. Get in front of these prospective leads with these tips:

#Hashtags
Sure, we cringe when people use hashtags in spoken dialogue (#worst, right?), but don’t let the informal culture of hashtags turn you off from their intended purpose: to organize, draw attention and promote. Using hashtags on your Instagram posts will help your target audience find you, and may even double your click-through rates, according to research from Buddy Media. Use hashtags on every Instagram post, if possible, such as #luxury, #kitchenremodel, #losangeles (insert your market here), #realestate, and #openhouse to help pinpoint your message and connect your post with other similar posts and the users browsing that topic. If you don’t use hashtags on Instagram, you might as well not use it at all (but spoiler alert: you should!).

Get in the gridGrid-iPhone
Using your phone’s grid feature will help you take much more attractive photos. Go into your smartphone’s camera settings and turn on the Grid feature. This splits your camera view into nine blocks (aka, into thirds). You can now abide by photography’s Rule of Thirds by aligning the subject of your photo with the four guidelines and their intersection points. These intersecting points are the areas where the eye is naturally drawn to. The grid will help you get the perfect off-center shot of that waterfall feature tucked away in your new listing’s backyard. You may not be a professional photographer, but you can still post heaps of quality photos that will really wow your followers.

Edit before filtering
Ideally, you want to be aware of natural light when taking photos of homes. With the right natural lighting, a photo will need very little editing and filtering, hence, the #nofilter hashtag (go ahead and brag a little!) Also, be aware of how different artificial lights affect a photo. Some may give off a yellow-y glow.

If you want to improve a photo without drastically changing it, click “Edit” and adjust things like contrast, warmth, brightness and saturation first. Once your colors are popping just the way you want, click on “Filter” and fiddle around with different looks. Always opt for natural light first, if possible; otherwise, Instagram’s sharp editing and filtering features can help you polish your masterpiece.

Be consistent with how often you post…
As with other social media platforms, consistency is key. According to studies by Union Metrics, most major brands post an average of 1.5 times a day to Instagram. To start, try posting once a day. Once your routine is set, try expanding to twice a day. Reports also indicate that some popular brands that post as much as 10 times per day did not notice a sizable loss in engagement as long as quality was still present.

Instagram on iPhone 5…and also with what you post
Whether you’re a part of a large real estate franchise or a small boutique firm, consider what your own personal brand is. Are you known for luxury listings? Certain neighborhoods? Working with first-time buyers? Move-up buyers? Your Instagram feed should represent both who you are and how you operate. Prospective buyers and sellers should be able to get to know you (albeit, virtually) via social media. Instagram photos are a huge component to that.

Sharing is caring
Instagram should be one element of a larger social media plan. A cog in the wheel. Using Instagram’s Share feature, you can post your beautifully edited and filtered photos to Facebook, Twitter, Tumblr or Flickr. You can also email them or quickly copy a link. Connect your social worlds by posting photos on your other pages. This will widen your reach by helping your Facebook friends, Twitter followers, etc., find your page on Instagram, which in turn will fuel engagement across the board. In the end, it’s all about engagement.

Instagram is a unique and wildly addictive social media platform that allows agents to promote themselves in a creative way. With a little bit of time invested, agents can make new connections and start turning leads into dollar signs.

Original post by: Nick Caruso

Nick Caruso is RISMedia’s Senior Editor and caffeine junkie. When he’s 
not writing about the amenities (and absurdities) of celebrity real 
estate, he’s obsessing over “Survivor,” scrounging to find new music, 
skiing, and writing on his own entertainment blog. It is his firm belief 
that bacon and hot sauce make everything better.

 

APPetite For Success – Summer MEC Series

This is a 7 part series of all the slides used for the APPetite For Success MEC’s with Don McDonald. Please right click and download the ones you wish to review. If you do not have Powerpoint installed on your computer you can download the Microsoft Powerpoint Viewer for FREE and watch all these presentations. I hope you enjoy these and as always feel free to post a comment and tell us what tool you are using to grow your business.

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PART ONE: Using Cloud CMA as a Home Value Landing Page and Generating Leads

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Right click this image to download the presentation

PART TWO: Boosting Your Cloud CMA Post on Facebook

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PART THREE: Using Cloud CMA at Your Next Open House

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PART FOUR: Getting Your Business On Google

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PART FIVE: Using Tweet Deck to Generate FREE Leads

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PART SIX: Using SkySlope to Protect Your _ _ _

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PART SEVEN: Sending a Private Message Through Gold Connect

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Expanding Your Client Base through Social Media

Great article from Claire Wiese, Social Media Marketing Manager at HSA Home Warranty

Social-Media-Marketing-StrategyToday’s buyer will search online at some point during the buying process. When they do, it’s crucial that your business and contact information show up at the top of the search results. Many people think that this can cost thousands of dollars, but you can do a lot of the work yourself through social media. Here are a few tips to get you started on the major social networks.

Facebook
Setting up a Facebook page for your business is an excellent way to reach out to clients and their friends and family. To keep them interested, be sure to feature lifestyle content, in addition to your listings. Show your expertise by posting photos and information about the neighborhood schools, new cafes and upcoming events. Ask questions, run local promotions, do all you can to engage readers and build a connection. By reaching out and sharing your knowledge about the community, you can become the go-to real estate professional in the area.

Twitter
Twitter lets you communicate quickly and keeps you connected. Just like Facebook, your listings should not take up your whole feed. Tweet links to helpful articles about securing a mortgage or renovation tips. Offer incentives for visiting your open houses, encourage others to post pictures, make comments and share your tweets. Use hashtags so your tweets will be found by more than your followers, and make every word count. Remember, you’ve only got 140 characters to engage readers.

YouTube
YouTube videos are a smart way to promote yourself and the properties you represent. Social-Media-GraphicHave someone with a steady hand shoot short videos of you showcasing your listings and the neighborhood sites that appeal to potential buyers. Be sure to identify yourself in each video with your name and contact information.

Pinterest
As the most visual of the social media sites, Pinterest lets you set up colorful boards with images of the neighborhood, decorating trends, renovation tips, your personal interests and listings. Your clients can engage by saving pins to their own boards, or liking and commenting on the images. With Pinterest, you can draw clients in by using visuals to paint a more complete picture of what you can offer them along with your listings.

Over 100 Real Estate Slogans And What To Consider When Choosing One

What do all popular brands have in common?

An awesome slogan.

And today, I’m going to help you discover the best real estate slogan for your business.

…whether you’re just starting

…rebranding

…or heading up a huge real estate team

The perfect real estate slogan is here.

REAL-ESTATE-SLOGANS

The Basic Guidelines To Consider When Crafting Your Slogan:

  1. Identification: Your slogan has to match your brand and your logo. These three things have to work together to help separate you from the crowd.
  2. Memorable: The best slogans last for years and have a musical memorability to them.
  3. Beneficial: Keep it all about your potential clients!  How much do you care about me, Tyler Zey, right now?  Be honest. Probably not that much… You probably just want to know the best way to get a slogan and then leave this website ASAP.  Your clients are the same way.  Keep your slogan all about them and you’ll keep them around longer.
  4. Differentiation: Real estate is a crowded market. Be sure to look at what others are doing around you and then be different from them.

Now that we have the basics covered, let’s talk about actual slogan ideas. The key here is to find something that works for you.

  • The Agent That Works Harder After The Closing Papers Are Signed
  • A Local Expert
  • Your referral is the best compliment I can earn!
  • I’m never too busy for your referrals
  • A Tradition Of [Excellence, Trust, Service]
  • A Cut Above The Rest
  • Selling San Diego
  • Helping New Yorkers Move Since 1983
  • Building Dallas
  • Going Above And Beyond
  • Beautiful LA Homes
  • Helping Clients Get More Home For Less Money
  • Beautiful Places To Live
  • Housing Denver
  • Helping You Find Home
  • Helping You Close For Less
  • Turning Transactions Into Relationships
  • Getting The Most Value For Your Property
  • Committed To Getting The Results You Deserve
  • Don’t List With Me Unless You’re Ready To Sell
  • Don’t Negotiate Your Purchase Alone!
  • Our Relationship Only Starts With Your First Sale
  • Everything I List Turns To Sold
  • Helping You Get More For Your Real Estate
  • Experienced In Saving You Money
  • I’m Here To Serve You
  • For Service Beyond The Sale, Call Me!
  • A Name You Can Trust
  • Great Things Come Out Of All My Transactions
  • Your Dream Home Awaits
  • Where Would You Rather Live?
  • Helping San Diego Find Where To Live
  • Experts In The Local Market
  • Well Research To Help You Succeed
  • Going Above and Beyond To Find Your Next Home
  • Your Concern Is My Priority
  • I’ll Find Your Ideal Home

More Real Estate Tagline & Slogan Ideas:

  • Helping Home Searchers Save Time And Money
  • If You Need To Sell, Call:
  • I’m here to earn your business.
  • If you’re asked so suggest an agent, I hope I’ve earned your referral.
  • Striving To Be The Best
  • In Another Class
  • Bringing Only Professionalism
  • Move Smarter With ______
  • Nobody serves you better
  • Making every transaction go smoothly
  • Turning Dreams Into Reality
  • Doing Everything But The Packing
  • Helping You From Start To Finish
  • Digital Marketing Specialist
  • The Realtor For You
  • Using My Experience To Help You
  • Nobody Cares More
  • Excellent Agents. Outstanding Results.
  • Own Your Dream Own.
  • Sell For More. Buy For Less.
  • A Track Record That Speaks For Itself
  • Bringing Profits To Your Pockets
  • Real Estate Without The Hassle
  • International Real Estate Excellence
  • I Live For Results
  • Selling Made Easy
  • Selling Results, Not Promises

    Looking for a real estate slogan generator?

    Here’s a list of the best real estate slogan (and tagline) generators, I was able to find:

    1. Real Estate Slogan Generator:  Put your brand or team name into this generator and you’ll get some creative ideas for your next slogan.
    2. Another generator: Didn’t like the first option? This business slogan generator should help spark creativity.

How To Effectively Use Social Media Grow your Sphere and Build Referrals

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From time to time I get asked about all the various platforms agents can conduct business on and build their sphere. Social Media has quickly become “A Must Use” in real estate if agents are to remain successful and wish to grow their business. The challenge is where to start? which platforms should you use? How often should you post, share, comment, like, wink, send, receive, upload, pass, create, play, email etc… The list is endless when it comes to the many different ways you can engage. The key word here is “Engage”!

social-media-engagement

Remember, as I have said in previous MEC events. Using Social Media as a way to mine for engagement is the key to success. Finding ways on social platforms to engage is how you should be using social media at all times. It’s important you balance work and play. Sharing your personal information is far more engaging than sharing your work related stuff. Your sphere is more excited about the day your having with friends, sharing food, playing a game, visiting a city etc.,  than they are about your new listing. Go with the 75/25 Rule. 75% of everything you post should be about you, your life, the things you enjoy, your hobbies, special interests, etc. Mix in inspiring quotes, funny posts, a cat or two and BAM! You are going to find people liking your posts over and over. (I am kidding about the alltwitter-social-media-signpost cat or two part). 25% should be about your business. Do not post things like “Just listed, 4 bedroom, 2 bath home in the Roaring Springs subdivision, if you know of someone interested in buying call me” This is boring and will illicit ZERO engagement. Instead post things like ” New listing, Roaring Springs, you have to see this kitchen.. Simply amazing. (Then attach a spectacular photo of the kitchen and link it to the homes single page website). Now you have a strong call to action that will not only find a buyer, but get you noticed since more people are interested in seeing this “Amazing Kitchen” than just buyers looking for homes. Those in your sphere that are not in the market will still click the link and want to see what it is you are so excited about. This drives traffic and when you print your analytical report for the home owners you look like a ROCK STAR!

Finding Ways To Engage: What you should be spending most of your time on Social Media doing is looking for ways to build relationships and get referrals.  You do this by scanning your wall for reasons to reach out to your sphere. Let’s say Janice is in your sphere and you sold her and John a house three years ago. It’s Saturday and Janice just posted a picture of her daughter Alyssa kicking in a field goal for her soccer team. Janice is excited and posts the picture to Facebook with the description “Woot, woot, Alyssa’s first field goal for her soccer team… Go Alyssa” You see this post and like most in Social-Media-EngagementJanice’s sphere you like it, you might even be savvy enough to comment on the post.  However, the real ROCK STAR Agent goes one step further. You pull out a note card, you write a hand written message that reads “Congrats on your first field goal Alyssa, we at RE/MAX are all super proud of your accomplishments” The  you mail it to Janice and Alyssa. Now who do you think Janice cares more, those who liked an commented or the one person who just took time to recognize a special moment in her life? This is what I talk about all the time. You have to spend time finding ways to connect, not just like, share or comment but a reason to send a note, pop by, Buffini them!

Now that we have the basics out of the way, let’s talk Best Practices. Below is a one sheet you can use as a reference tool for setting up any social media platform as well as a mini guide an how to best use the particular social platform for success. If you have suggestion bring them on. Leave them in the comments box below and happy mining…

Social One Sheets. Right Click and save or print.

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twitter

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Here’s a special one-sheet on Best Practices when it comes to posting.

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Scheduling Posts Through Pagemodo

Here are basic instructions that will help kick start your postings. Follw these steps to post to pages you manage.

Step 1: Connect Pagemodo through Facebook

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Step 2: In the left side box search for the Business Page you wish to post on behalf. Use the search box to enter the page name.

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Step 3: Once you find the page, select it.

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Step 4: Once the page opens look to the left on the Dashboard and select “Posts”

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Step 5: Once in the posting page, select the “Create Post” button

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Step 6: You have opened the page to post your link into.

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Step 7: Paste your link in the box and wait for the story and images to populate.

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Step 8: Once you see the pictures, select the one you want to share with the story.

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Step 9: Now click the “Post Now” or the “Add To Queue” Button.

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Step 10: Verify the post.

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Step 11: Use the top navigation to see how many scheduled posts remain as well as to click on see them or edit them.

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That’s it!  I Hope you enjoyed this quick reference to posting through Pagemodo

Custom Branded RE/MAX Memorial day Timeline Covers

Here are four custom branded Timeline Covers to be used over Memorial Day weekend. This is a great way to brand yourself and stay fresh to your sphere. Changing out your Timeline cover from time to time reminds your sphere who you are. It also celebrates an occasion and or event. I hope you enjoy these and have a great holiday weekend.

To use: Simply right click on image, then save to your device. Then upload to your Facebook Page you wish to change.  Enjoy!

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Need help on changing the cover out? Watch this video to see how easy it is.

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Download the new 2016 RE/MAX Gold Listing Presentation in Powerpoint

Here is the most current RE/MAX Gold Listing Presentation in Powerpoint format. You can download here, open and edit if you have the Powerpoint program on your computer. If not, you will need the FREE Powerpoint Viewer which you can download here. Just click the image below to download the entire presentation.
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Spring Into Action MEC Powerpoint Presentation

Here is the entire Powerpoint Presentation from our 2016 Spring Into Action MEC Events. In this presentation you will find 7 Tips To Winning The Listings Every Time, a 19 Point Marketing Plan, Four For Four – Generating Four Deals a Month, The 2016 Revised RE/MAX Gold Listing Presentation, EDDM Every Door Direct Mailing Tips and more.  Right Click to download and get started building your business.

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