Every Door Direct Marketing – Target Marketing from the USPS

EDDM Steps and Presentation

The big frustration with most REALTORS when it comes to postcards and direct mail marketing is they don’t get the response they are hoping for. Meaning tey did not get a listing or a new buyer from the campaign they just sent. The biggest mistake agents make is sending our Just Listed and or Just Sold cards. Their hope is the consumer will see the sold or listed card and immediately respond with a request to sell their home or to assist them in buying their new home. The problem here is consumers don’t pay attention to the mail they receive.

The average consumer in the US receives 3 pieces of junk mail a day. this on top of their real mail averages 5 pieces of mail each day. With today’s technology most bills are paid online. Fewer and fewer mailed bills are sent out and thus mail is not as important as it used to be. Think of how you go through your own mail. Do you respond to the teeth whiting, landscaping, house cleaning, and or automotive ads you get? The answer is most likely NO! However, you can argue that you always read the real estate cards that come. That’s because you’re in the business and you pay attention to your business. Study after study is done each year to measure the effect of consumer response to mail. The good news is direct mail marketing real works.

The best direct mail campaign you can do is to be consistent with your message and the look & design of your printed material. Consistency is the main ingredient here. What’s the one piece of marketing mail you get each month and you immediately recognize it? COSTCO! That’s right Costco does it right. each time their mailer is sent it looks exactly the same, the cover never changes. You instantly recognize this because you see it all the time. The more they continue to send it out the more their market share increase with awareness. The inside content changes but eh cover remains the same to build brand identity. The same should be done when you create a direct mailing campaign.

Do away with changing the home each time you sell one. Stop promoting the new listing. The consumer simply does not pay attention and thus you are wasting your money. Instead create a marketing piece about how you sold another home, or just listed another home. The front should always look the same, same captivating photo, your face and a strong call to action. Better yet use only Call to Action Postcards. These are proven to generate the biggest results. A good example of a strong CTA is Home Values. 

The front is all about Call To Action. Beautiful background home with a strong get your homes value URL CTA. The back is your branding. These cards work so well I can guarantee if you follow the instructions I have outlined below you will generate new listings.

EDDM Explained: The Every Door Direct Mail campaign is the cheapest and most impactful direct mail program on the market. The average card to mail is just $17.4 cents a piece. When  you add the cost to print the cards you are still on average less expensive than any other way. Gone are the sneaking in the back room at the post office with your Bulk Mailer carts and gan sorting the cards by coded numbers only to get told you did it wrong. The process with EDDM is super simple.

First head over to www.usps.com (or go here)

You will need an exact address of the neighborhood you wish to target. Start small, 500 postcards is ideal, affordable and the numbers really work. When you pinpoint the neighborhood the map will show area blocks or subdivisions. The postal service divides neighborhoods into section for easy definition and to create simple targeted campaigns. You can see from the illustration above we have targeted 454 homes in this neighborhood. The cost to mail to these homes will be $79.90. Clicking continue takes you to the check out and set up for mailing the cards. All you have to do is follow the instructions by inputting your information, the date you want them mailed. You can pay online ahead of time or you can pay at the post office. Once your order is complete you will need to print out the pre filled out forms (There will be a total of three) One page is the description of the entire order and mailing instructions. The second page is a receipt and the third page(s) is the bundle pages for your cards. Your cards need to be wrapped into stacks of 50 or 100. They do not need to be exact so feel free to count one stack then stack them side to side and make them even. For our 454 cards you will want 5 bundle sheets wrapped in 4 bundles of 100 each and the last would wrap the final 54 cards. That’s it, head to the post office in the neighborhood you plan to mail to and drop them off. Pay and go.

Here’s the Trick… In order to get rolling with a listing from this campaign you need to do this 10 times over 20 weeks. The same mailers, to the same neighbors over and over again every other week. Starting with 500is good for two [primary reasons. First it’s affordable. Second it’s enough to make the numbers work. In California home ownership turns over on average 7-8% each year. this means in your neighborhood of 500 homes you can expect that as many as 40 residents will move. That equates to 40 potential seller leads. Direct mail when done right should yield a 10-15% response to a strong CTA. This means if done right you should get 4 to 6 sellers interested in using you as their REALTOR.

Frequency + Consistency + Strong Call To Action = RESULTS

In this presentation attached below you can see slide by slide as I walk you through how to effectively create and deliver a strong CTA EDDM campaign. As always, feel free to leave a comment and or reach out to anytime for help with your marketing efforts.

Suggested Questions For Seller To Ask Listing Agent

The selling season is coming on strong and each day more and more new listings are hitting the market as the sun begins to shine and spring starts to get near. Polishing up on your listings presentation is a must. One of the most effective tools you can use with your listing presentation is a list of questions the seller should be asking potential listing agents. Carefully crafted these questions can yield great results for you. Since you’ll be presenting the list of questions to the seller you will already have the best answer already crafted for each question. ON the other hand, if the sellers are interviewing other agents these questions will come as a surprise and most likely create a road block to them successfully obtaining the listing.

Here are 24 Suggested Questions Sellers Should Ask A Listing Agent.

1). Do you work as a full-time Realtor?

2). How Many potential buyers and sellers do you talk with in a week? A month? Of those you speak with, how many actually contact you as opposed to cold calling?

3). How many buyers are you currently working with?

4). In what ways will you encourage other Realtors to show and sell my home?

5).  What can you tell me about the real estate market in this area?

6).  What price do you recommend for my home, and what is it based on?

7).  What are your average days on market?

8).  What is your list to sales price ratio?

9).  What kind of advertising do you do?   May I see some samples?

10). How often will my home be advertised, and where?

11). How do you attract buyers from outside the local area?

12). Will you prepare an informative feature sheet for my property?  May I see a sample?

13). Where and how will the feature sheets be distributed, and to whom?

14). Do you have a system to follow-up with other agents and brokers so that we get valuable feedback after every showing?

15). How often, and in what way will I be kept informed?

16). Are you associated with a national referral network that refers their buyers to you and gives you the opportunity to refer me to the top agent in the town or state I may be moving to?

17). Do you have a Team to help with the details, or are you a one man / woman wonder show & do it all yourself?

18). Do you have a way to market my home through the Internet or Virtual Tours?

19). Do you have a Specific Marketing Plan designed to sell my property quickly and for top dollar? How does it go beyond placing a sign in my yard, an ad in the paper, and notifying the Multiple Listing Service?

20). May I see a copy of your last listing as it appears to other Realtors on the MLS?  (Called a “Realtors Full Report”)

21). Do you have an 800# Hot-Line so that my home is marketed 24-hours a day, 7 days a week?

22). How many homes have you sold in the past 6 months? Year?

23). Do you have references that I may call?

24). What happens if I am not happy with your service? Do you have a 100% satisfaction guarantee policy? Can I cancel my listing if I am not satisfied or am I locked in?

Please feel to copy and paste these into your own presentation and if you want yo can edit and use the ones you feel are most important. I have also uploaded a Word version of this for downloading here.

My 201 Step System to Get Your Home Sold Fast and For Top Dollar

Often when I review agent marketing plans I see many items left out. Items we take for granted that we do as agents but often the seller has no clue we do all that we do. That’s a lot of do’s!!! This list is compiled of just about every imaginable task you now do during the transaction and listing process. This is in a word document attached as well so you can download and edit as you please as well as customize it for your specific needs.

 

“{Insert your name here} Amazing

201 Step System to Get Your Home Sold Fast and For Top Dollar”

  1. Research tax records to verify full and complete legal information is available to prospective buyers and buyer’s agents on MLS printout.
  2. Research property’s ownership and deed type
  3. Research property’s public record information for lot size & dimensions
  4. Research and verify legal description
  5. Research property’s land use coding and deed restrictions
  6. Research property’s current use and zoning
  7. Verify legal name(s) of owner(s) in county’s public property records
  8. Research sales activity for past 6-18 months from MLS and public records databases
  9. Research “Average Days on Market” for property of this type, price range, and location
  10. Research competitive properties that are currently on the market.
  11. Research competitive properties that have been withdrawn.
  12. Research competitive properties that are currently under contract.
  13. Research expired properties (properties that did not sell during their time on the market).
  14. Research competitive properties that have sold in the past six months.
  15. Call agents, if needed, to discuss activity on the comparable properties they have listed in the area.
  16. Research the previous sales activity (if any) on your home.
  17. Download and review property tax roll information
  18. Prepare “Comparable Market Analysis” (CMA) to establish fair market value
  19. Obtain and verify accurate methods of contacting you.
  20. Gather information to help assess your needs.
  21. Review current title information.
  22. Measure interior room sizes.
  23. Confirm lot size.
  24. Obtain copy of floor and pool plans, if available
  25. Review current appraisal, if available.
  26. Identify Home Owner Association manager, if applicable
  27. Verify Home Owner Association fees, if applicable
  28. Verify security system, current term of service and whether owned or leased.
  29. Verify if you have a transferable Termite Bond.
  30. Ascertain need for lead-based paint disclosure
  31. Verify if property has rental units involved; if so, make copies of all leases, verify all rent and deposits, inform tenants of listing and discuss how showings will be handled.
  32. Compile list of repairs and maintenance items.
  33. Prepare showing instructions for buyers’ agents and agree on showing time window with you.
  34. Assess your timing.
  35. Assess your motivation.
  36. Assess your immediate concerns.
  37. Ask you questions about the property and yourselves to learn how to better serve and provide helpful information if needed.
  38. Discuss your purchase plans and determine how (AGENT NAME), and the (COMPANY) team can assist you in your next purchase (local, new home construction, investment, or relocation) or if we can research and find a qualified agent to assist you in your new location.
  39. Determine how quickly you need to move.
  40. Obtain information that will help (AGENT NAME) to prepare the listing, advertising and marketing materials. Questions will include: What type of improvements have you done to your house in the past five years?  What other features of your home make it attractive to buyers?  (Type of cabinets, flooring, decks, pool, fireplaces, etc.) What do you think the home is worth? How much do you owe on the property?
  41. Prepare you by asking you to gather home information: to have copy of deed, current tax bill, copy of a survey, copy of your title policy available (this could potential save you money if you purchased less than three years ago).
  42. Obtain one set of keys which will be inserted in the lockbox.
  43. Perform Interior Décor Assessment
  44. Review results of Interior Décor Assessment and suggest changes to shorten time on market.
  45. Perform exterior “Curb Appeal Assessment” of subject property.
  46. Review results of Curb Appeal Assessment with seller and provide suggestions to improve salability.
  47. Give you an overview of current market conditions and projections.
  48. Provide Home Audit to discuss constructive changes to your home to make it more appealing, to show exceptionally well and help it to yield the greatest possible price to an interested buyer.
  49. Provide you with home showing guidelines to help have the home prepared for appointments. (i.e. lighting, soft music, etc.)
  50. Review and explain all clauses in Listing Agreement (and addendums, if applicable).
  51. Enter your name, address, phone number, and email address in order to keep you informed of market changes, mortgage rate fluctuations, sales trends or anything that may affect the value and marketability of your property.
  52. Compile and assemble formal file on property
  53. Present Comparable Market Analysis (CMA) Results to you, including comparables, solds, current listings and expired listings.
  54. Offer pricing strategy based on professional judgment and interpretation of current market conditions.
  55. Assist you in strategically pricing home to enable it to show up on more MLS Searches.
  56. Discuss goals with you to market effectively.
  57. Discuss and present strategic master marketing plan.
  58. Explore method of pricing your property below comparable value to bring the most buyers to your property quickly.
  59. Present and discuss the (COMPANY NAME) Program to market your home the most effectively and bring the most buyers to you in the shortest amount of time
  60. Explore the option of marketing your home with an incentive of buying down points on the buyers’ loan; potential results are: you retain a higher agreed upon price (which results in more proceeds to you) and the buyer saves on monthly payments and a tax credit.
  61. Prepare an equity analysis to show you expenses, closing costs and net proceeds.
  62. Explain the use of the Seller’s Property Disclosure Statement you will complete, and that will be presented to the buyer of your home. This will help you avoid devastating setbacks and preserve your legal rights.
  63. Take full color digital photographs of the inside and outside of your home for marketing flyers, advertisements and the Internet.
  64. Set up home Warranty, if you choose, to protect your home during listing period and for 12 months after the sale to reassure buyer of the quality of your home.
  65. Install hi-tech lockbox to allow buyers and their agents to view your home conveniently but does not compromise your family’s security.
  66. Write remarks within the MLS system specifying how you want the property to be shown.
  67. Prepare showing instructions for buyers’ agents and agree on showing time window with you.
  68. Prepare detailed list of property amenities to have readily available at your home, to include in Marketing Booklet, and assess market impact
  69. Prepare MLS property Profile Sheet
  70. Proofread MLS database listing for accuracy – including proper placement in mapping function
  71. Enter property data from Profile Sheet into MLS Listing Database
  72. Electronically submit your home listing information to The Multiple Listing Service for exposure to all active real estate agents in the area.
  73. Immediately submit digital photos of the interior and exterior of your home to the MLS at the same time listing is input allowing buyers and agents to view pictures when narrowing down homes they will actually tour.
  74. Add property to (COMPANY NAME) Active Listings list; provide information in two locations in office for Realtors® when potential buyers call for details.
  75. Provide you with signed copies of Listing Agreement and MLS Profile Data Sheet
  76. Explain marketing benefits of Home Owner Warranty with you.
  77. Assist you with completion of Home Owner Warranty application.
  78. Submit Home Warranty application for conveyance at time of sale.
  79. Provide you with a Personal Customized Services sheet to explain specific marketing available for your property.
  80. Provide you with a personalized Advertising Questionnaire for your input in verbiage for advertisement
  81. Review (COMPANY NAME) Full Service Marketing System and the benefits provided, resulting in the rapid sale of your property.
  82. Offer Realtor® tour, if applicable, to provide you with professional feedback and additional ways to best promote your home
  83. Offer a Broker’s Open, if applicable, to promote your property to local Realtors® and their customers, to maximize showings
  84. Create advertisements with your input, including information from Personalized Advertising Questionnaire
  85. Prepare mailing and contact lists
  86. Create, order, and mail Just Listed Postcards to promote the value of your home over others on the market.
  87. Create, print, assemble, and mail compelling flyers to hand deliver and/or mail to target customers, to stimulate calls on your home.
  88. Advise Network Referral Program of listing
  89. Provide marketing data to buyers coming from referral network
  90. Create a marketing property brochure of features and lifestyle benefits of your home for use by buyer agents showing your home. This will be prominently displayed in your kitchen or dining room.
  91. Prepare copies of Seller’s Disclosures and Home Owner’s Disclosures to be placed in your home to be available for buyers; these are to be included in a contract.
  92. Create a custom “Home Marketing Book” to be placed in your home for buyers & buyer’s agents to reference home features, area map, plat/lot map, floor plan (if available), tax information, and other possible buyer benefits. Provide 5 for your property, and replace as needed. This makes your home stand apart in the buyers’ minds long after they have left your property.
  93. Deliver “Home Marketing Book” to your property and display in prominent location for buyers’ easy access.
  94. Respond within 15 minutes of immediate page over the internet through our exclusive Lead Router program, which is a highly effective way to communicate with buyers who are interested in your property. Over 84% of all inquiries come from the Internet.
  95. Convey all price changes promptly to Internet real estate sites
  96. Capture feedback from Realtors® after all showings
  97. Place regular weekly update calls or emails to you to discuss all showings, marketing, and pricing.
  98. Research weekly current laws, interest rates, and insurance conditions as it relates to the housing industry, and specifically how it impacts the sale of your property. Notify you of any conditions    promptly.
  99. Notify you immediately of any offers, potential offers, or needs.
  100. Discuss feedback from showing agents with you to determine if changes will accelerate the sale.
  101. Search the MLS System for Realtors most likely working with interested and capable buyers matching your   home, then fax or email copies of your home listing information for them to review immediately.
  102. Maximize showing potential through professional signage. (COMPANY NAME) has the most recognizable logo and trademark in real estate.
  103. Install (COMPANY NAME) sign in front yard when allowed by Home Owners Association.
  104. Market your home on the following internet sites: Realtor.com, xxx, xxx, xxx, xxx (all that apply to your specific property).
  105. (AGENT NAME) is the exclusive Realtor® for WEBSITE.com for all of (CITY NAME). This produces additional potential customers for you.
  106. Submit a crisp, clean digital montage of photos complete with personally written remarks detailing your home and upload on all websites.
  107. If Open House is to be held, arrange for print ad to be placed in (PAPER) the Monday before Open House to maximize number of customers.
  108. Target market to determine who the most likely buyer willing to pay the highest price will be.
  109. Discuss marketing ideas with “Mastermind” group of top Realtors from across country.
  110. Deliver copies of advertisements and marketing material of your home to you for your review.
  111. Make info box or tube available under “For Sale” sign making feature sheets available to those passing by.
  112. Use other marketing techniques; such as offering free reports to multiply chances of buyers calling in, discussing, pre-qualifing for and touring your home.
  113. Help you to prepare the Homeowner’s Information Sheet which includes information on utilities and services the buyer will need to know when transferring after closing.
  114. Prepare a financing sheet with several financing plans to educate buyers on methods to purchase your home.
  115. Advertise home to my VIP Buyers as well as all qualified buyers in my database.
  116. Distribute flyer to all 100 agents in my (COMPANY NAME) office. Promote your home by distributing flyers local lenders and potential buyers who are relocating to our area.
  117. Promote the benefits of your property to all 100 agents in my office, and update them on any changes so they may convey enticing information to their buyers.
  118. Deliver copies of advertisements and marketing material of your home to you for your review.
  119. Promote your home to top Realtors in other areas.
  120. Log in all home showings to keep record of marketing activity and potential purchasers.
  121. Follow up with all the agents who have shown your home via fax or personal phone call to answer questions they may have.
  122. Send a personalized letter or postcard to residents in your immediate neighborhood promoting the features and lifestyle benefits of your home. Often neighbors know of friends or family members who are thinking of moving into the neighborhood.
  123. Personally call your immediate neighborhood and surrounding neighborhood to promote the benefits of your home.
  124. Prepare a weekly market analysis update of any activity in your neighborhood (i.e.: new homes on the market, homes that have sold etc) to keep you informed about key market conditions within your area.
  125. Pre-qualify all buyers whom our agents will bring to your home before showings to avoid wasting your time with unqualified showings and buyers.
  126. Discuss qualifications of prospective buyers to help determine buyer motivation, ability to purchase and probability of closing on the sale.
  127. Provide Open Houses with a licensed Realtor® at your request.
  128. Handle paperwork if price adjustment needed.
  129. Take all calls to screen for qualified buyers and protect you from curiosity seekers.
  130. Receive and review all Offers to Purchase contracts submitted by buyers or buyers’ Agents to determine best negotiation position.
  131. Contact buyers’ agents to review buyer’s qualifications and discuss offer
  132. Evaluate offer(s) and prepare a “net sheet” on each for you for comparison purposes, if requested
  133. Counsel you on offers. Explain merits and weakness of each component of each offer
  134. Fax or deliver Seller’s Disclosure form to buyer’s agent or buyer (upon request and prior to offer being made if possible)
  135. Confirm buyer is pre-qualified by calling Loan Officer
  136. Obtain pre-qualification letter on buyer from Loan Officer
  137. Negotiate highest price and best terms for you and your situation.
  138. Prepare and convey any counteroffers, acceptance or amendments to buyer’s agent
  139. Fax or hand deliver copies of contract and all addendums to closing title company
  140. When an Offer to Purchase Contract is accepted and signed by you, deliver signed offer to buyer’s agent
  141. Record and promptly deposit buyer’s earnest money in escrow account.
  142. Deliver copies of fully signed Offer to Purchase contract to you
  143. Fax/deliver copies of Offer to Purchase contract to Selling Agent
  144. Fax copies of Offer to Purchase contract to lender
  145. Provide copies of signed Offer to Purchase contract for office file
  146. Provide copies of signed Offer to Purchase contract to Title Agency

 

  1. Advise you in handling any additional offers to purchase that may be submitted between contract and closing
  2. Change status in MLS to “Sale Pending”
  3. Review buyer’s credit report results—Advise seller of worst and best case scenarios
  4. Assist buyer with obtaining financing, if applicable and follow-up as necessary
  5. Coordinate with lender on Discount Points being locked in with dates
  6. Deliver unrecorded property information to buyer
  7. Order septic system inspection, if applicable
  8. Receive and review septic system report and assess any possible impact on sale
  9. Deliver copy of septic system inspection report lender & buyer
  10. Coordinate termite inspection ordered
  11. Coordinate mold inspection ordered, if required
  12. Coordinate home inspection ordered and handle contingencies, if any
  13. Confirm Verifications Of Deposit & Buyer’s Employment Have Been Returned
  14. Follow Loan Processing Through To The Underwriter
  15. Contact lender weekly to ensure processing is on track
  16. Relay final approval of buyer’s loan application to you
  17. Coordinate buyer’s professional home inspection with you
  18. Review home inspector’s report
  19. Assist seller with identifying and negotiating with trustworthy contractors to perform any required repairs
  20. Schedule Appraisal
  21. Provide comparable sales used in market pricing to Appraiser
  22. Follow-Up On Appraisal
  23. Assist seller in questioning appraisal report if it seems too low
  24. Coordinate closing process with buyer’s agent and lender
  25. Update closing forms & files
  26. Ensure all parties have all forms and information needed to close the sale
  27. Confirm closing date and time and notify all parties
  28. Assist in solving any title problems (boundary disputes, easements, etc)
  29. Work with buyer’s agent in scheduling and conducting buyer’s Final Walk-Thru prior to closing
  30. Research all tax, HOA, utility and other applicable pro-rations
  31. Request final closing figures from closing agent
  32. Receive & carefully review closing figures on HUD statement to ensure accuracy of preparation
  33. Review final figures on HUD statement with you before closing
  34. Forward verified closing figures to buyer’s agent
  35. Request copy of closing documents from closing agent
  36. Confirm buyer and buyer’s agent have received title insurance commitment
  37. Provide “Home Owners Warranty” for availability at closing
  38. Review all closing documents carefully for errors
  39. Forward closing documents to absentee seller as requested
  40. Review documents with closing agent
  41. Provide earnest money deposit check from escrow account to closing agent
  42. Coordinate financing, final inspections, closing and possession activities on your behalf to help ensure a smooth closing.
  43. Assist in scheduling the closing date for you and all parties.
  44. Set up final walk- through of your home for buyers and their agent.
  45. Coordinate closing with your next purchase and resolve any timing problems
  46. Arrange possession and transfer of home (keys, warranties, garage door openers, community pool keys, mail box keys, educate new owners of garbage days/recycling, mail procedures etc.).
  47. Have a “no surprises” closing and present seller a net proceeds check at closing
  48. Change MLS listing status to Sold. Enter sale date and price, selling broker and agent’s ID numbers, etc.
  49. Answer questions about filing claims with Home Owner Warranty company if requested
  50. Attempt to clarify and resolve any conflicts about repairs if buyer is not satisfied
  51. Respond to any follow-on calls and provide any additional information required from office files.
  52. Help you relocate locally, or out of area with highly experienced (COMPANY NAME) agents across the globe – you are sure to have the highest quality agent to help you on both sides of your move to make it worry and stress free.
  53. Send letter with picture of your new home on it – delivered to 20 friends and family, providing your change of address.
  54. (COMPANY NAME) Residential Real Estate, Inc. at the (LOCATION) office is the #1 real estate office in the State of (STATE). You benefit from the experience and contacts of 100 of the most professional, exceptional Realtors® available to anyone!
  55. (AGENT NAME) is a devoted, full time REALTORÒ – not a part time real estate agent.  Designations include (AWARDS AND DESIGNATIONS). Your benefits include my expertise, and a wide range of market areas to promote your home.

Download Word Doc version here

 

Hosting A Mega Open House

I have recently been asked to share more about Mega Open Houses. Last Spring in our Spring Into Action MEC event I spoke about this hot new marketing strategy Mega Open House. Since then I continue to get questions about the best practices for hosting a Mega Open House. There really is no secret. However, there are a few must do’s to give yourself the best possible chance at a highly successful open house.

According to NAR’s 2016 Profile of Home Buyers and Sellers open houses are a great way to find top tier prospects.

  • 44 percent of all buyers used an open house as a source in their home search process.
  • 68% of all buyers and sellers say they used the first agent they met!
  • Buyers with a median income between $175,000 and $199,000 are more likely to find their home through an open house compared to those in other income brackets.
  • Repeat buyers are more likely to find their home from an open house than first-time buyers
  • and repeat buyers use open houses more frequently.

Knowing that Open Houses are the single best practice to pick up a buyer and potentially if you’re really good a seller. You should be hosting open houses every chance you get. Here are my 10 steps to a successful Mega Open House.

1.Knock out a quick video to promote the open

Using video apps like Videolicious are the easiest way to generate a quick video about your open house. You simply download the app, take a few pictures of the home you plan to host open, click start and start talking. This app is so easy you’ll have a video up and on Facebook within minutes.

2.Post video throughout social networks

Social media is the most cost effective medium for advertising listings and open houses. Post your video on Facebook, Instagram, Twitter, LinkedIn, Pinterest and of course YouTube. YouTube is super important because you then get the SEO value of indexing the property address on Google and YouTube. You will always be found as long as the video stays online.

3.Boost your video on Facebook

Boosting ads on Facebook is a must to promote your Mega Open House. For approximately $60.00 you can run a Facebook boosted ad for three days and reach thousands of impressions, get hundreds of clicks and drive traffic right to the very video you made posted on YouTube or your website.

4.Mail or hand out personal invites to neighbors

Grab a handful of flyers and or invitations to your Mega Open House and hit the streets, Target the neighbors within walking distance of the home you will be holding open. Door knocking is a wonderful way to find your next listing. Walking door to door inviting the neighbors to come early and see the home is a great way to discover a listing as well as set the stage for you Mega Open House.

5.Host a private Neighbor only event 1 hour prior

In conjunction with the above door knocking you’ll want to host a one hour neighbor only pre open house. This is a great way to get to know the neighbors and find those potential sellers before other agents working the area get a shot at the listing. Make sure you have snacks and beverages on hand.

6.Use a minimum 20 directional signs

Signs, signs, everywhere signs… So goes the song. The more the better. Frank Liu a RE/MAX Gold agent in San jose uses 0ver 40 signs all directing traffic to his Mega Open Houses, This not only gets more traffic to your open house but it sends a strong message to the neighbors that you mean business when selling a home.

7.Use flags, banners, balloons, etc to attract attention

Here again the more the merrier. Use the tall flags that plop in the ground. Banners, the RE/MAX 7ft air balloon is an awesome tool for Mega Open Houses. You basically want to create a ton of attention for your open house and demonstrate to the neighbors that you will go above and beyond to sell their home.

8.Roll out red carpet and serve refreshments

You read right. Red carpet is a must! Go to your local fabric store and ask for a giant roll of red material. Roll it our from the front door to the street. This is a great way of welcoming guests to your open house .

9.Post notice “Seller’s require all attnedees sign in on door”

Many agents bring their iPad, tablet or even laptop to the open house and have a snazzy little app that capture buyers information. Nothing works as good as a simple hand written notice taped to the front door that simply says “The sellers have requested that all attendees sign in”. Works everytime and you will walk away with everyone’s email and phone number.

10.Set up a sign in table at the front door.

Don’t forget this essential. If you do the above you’ll need a small table with a sign in book.

That’s it. No magic formula. Like most marketing efforts it only requires you get out of bed and make it happen. If you follow these 10 steps outlined for hosting your next open house you will master the Mega Open House and win more listings.

Megan Open House APP Generates Tons Of Leads

One way to really ensure your open house is a huge success is to use the Cloud CMA App. Sending a complete property report, CMA and neighborhood profiles via an instant text message is much more powerful than a plain flyer. Using the Cloud CMA App is easy. Just set up the property report prior to opening up the property for the open house and when prospects visit your open house you text them a powerful report that outlines the property as detailed from the MLS, neighborhood report and surrounding homes for sale. This simple app can generate a ton of leads. The presentation below walks you through the entire set up and how to for this app. It’s from our “Appetite For Success” MEC series. Click to download the presentation. If you don’t have Microsoft Powerpoint you can download the viewer for free that will allow you to view this presentation.

Bah Humbug: Holiday Lights gone Bad…

Deck the halls with lots of lights, fa-la-la-la, oh whatever. To celebrate the holiday season, we’re gifting you with a selection of five holiday light fails, so you can feel better about the light choices your neighbors make.

HYDRATED SANTA

hydrated-santa

A little too much milk there, Santa. Funny or crass? We will let you decide!

 

MEH

meh

For those feeling underwhelmed this holiday season, this light job is ideal.

 

 

 

 

 

 

 

 

 

 

BAH HUMBUG

bah-humbug

Greetings from your friendly neighborhood Scrooge!

RIP RUDOLPH

rip-rudolph

Now this is just messed up. Way to make all the neighborhood children weep, buddy.

DITTO

ditto

We kind of like this example of “What they said.”

Let us know if you find some fun or messed up lighting displays in your neighborhood.

Choosing A Word Instead Of A Goal

bubblyIn addition to glasses of bubbly champagne and (hopefully) a kiss at midnight, New Year’s Eve also brings with it a desire to start fresh. January tends to be a time for cleaning our slate—disposing of baggage, literal and emotional—in order to usher in clarity, hope, and new ideas for the future.

For many years now I have been working with hundreds of agents and leaders in developing business through planning, strategies and of course GOALS. Now if you attended one of my fall 2016 MEC events where my focus was on teaching you how to be insanely productive in 2017 through focus and working distraction free. Many of you can relate to how I laid out goal setting. See forever most of have been setting GOALS in life and in business and including these goals in our business plan for each coming year has helped us achieve success.

A close friend recently shared with me their “WORD Of The YEAR”. At first I was confused and didn’t quite understand what she meant. Instead of adopting GOALS, she adopted a WORD.

That’s when I stopped setting goals, and started choosing a word.

It’s important to know choosing a word for the year doesn’t negate your specific hopes and dreams. Instead, it supports them by allowing yourself space to grow, change, and make adjustments along the way.

The way Claire Diaz Ortiz puts it, “pick one word that word that imbues the type of year you wish to have, and a word that can serve as a guidepost for what you want in the year to come. One simple word that will help you decide between X and Y, and help you remember what’s important when you find yourself in an endless loop of Facebook/Twitter/Email checking you can’t get out of.”words1

3 STEPS TO CHOOSE A WORD FOR THE YEAR

Step 1: Set an intention

The best words arrive when they’re ready. It might take a week, or a month. (I suggest you begin considering your word in October or November, then make a firm decision at the end of the year.)

When choosing a word for the year, don’t rush the process.

The best way to determine your word is to simply set an intention to find one. Give yourself some time to ponder it. Reflect on the current year, and as far ahead as you can see, what the new year might offer. Ask yourself how you want to feel, not what you want to do or accomplish.

Step 2: Gather some options

As you reflect, gather a handful of words that might be contenders. See how you respond to them, and if you like, talk it over with your significant other or a close friend.

Step 3: Make your choice

When the time is right, commit to the word. Don’t worry about making the wrong choice. The beauty of a single word is it can manifest its meaning in several ways.

For instance, my friends word for 2016 was OPEN. This ended up applying to small moments like being open minded about an idea or recommendation (not caring where a group decided to go to dinner, say), and larger experiences like navigating new career options.

Once you’ve settled on your word, embrace it. You don’t need to do anything specific, just be aware of it, and enjoy seeing how your word begins to apply to various aspects of your life throughout the year.

Have you ever chosen a word for the year? Are you thinking of trying it for the first time? Share in the comments!

RE/MAX Gold Holiday Timeline Covers

It’s always a great idea to change up your Timeline covers for the holidays. It’s  great way to gain exposure throughout your sphere. Jan in our marketing department has done am amazing job of designing a handful of new Timeline Covers just in time for Christmas and New Years.

To use one of these covers for your Facebook page. simply right click on the image and save to your computer. Then upload it to your Facebook.  Enjoy!

3 Myths In Real Estate That Could Be Hurting Your Business

Real estate marketing in the digital world can be confusing at best. Most agents try everything and anything they read and or hear about to find their way through this social craze and online exploration we call the digital consumer. One thing is for sure. Myths seem to find their way into our business practice nearly every day. I am always surprised when agents tell me they heard this or they heard that about the online marketing world. You might be surprised yourself to learn the 3 biggest Myths I learned about this last year. these very Myths are misleading you down the wrong path and one filled with frustration. No worries. I am here to set you straight and get you on the path to success again.

mythreality

Whether you are new to digital marketing and just getting started or perhaps you are a seasoned pro, you may have tried a variety of organizational and marketing tasks hoping to arrive at the perfect system that helps put your digital tasks on autopilot to let you do what you do best: SELL! The Front Porch Report is an awesome “Do It For You” marketing system that takes the challenge of understanding the when, how and why out of your daily tasks, I strongly believe agents should empower assistance and or hire marketing platforms that do it for them. Stop wasting money (Which we all know time is money) on tasks below your “Pay Scale”

Myth #1: CRMs don’t work

We know that NAR states that 40-50% of real estate leads come from referrals from people you know or from repeat clients. I’ve implemented plenty of CRM (contact relationship management) systems in my day. I think it is absolutely mandatory you understand and use a digital CRM platform vs. the old system (email, sticky notes, excel spreadsheets, etc.). This is not to say that a handwritten note once in awhile almost always seals the relationship and takes it to another level.  Having said that, the system that you may have selected may not be the best or easiest system to use. It may not be the best for your industry, your mind type.

Fact #1

CRM systems DO WORK if they are well selected and implemented. Today’s CRMs are not the same as even a few years ago. The evolving nature of automated drip campaigns as really elevated the value of CRMS into a must-have in order to NOT let any your leads or referrals sources get lost in your digital ecosystem and automatically helps keep you top of mind while you’re out selling, selling, selling. There are many options to choose from and it’s imperative to find the right CRM for you, the way you work, what reports you want and what workflow processes match the way you manage your day-to-day business. After you pick the right one, to get the value out of the software you selected, you must COMMIT to using it and it alone for all your contact data and communication needs. This paradigm shift can take a good 30 days so make sure you give it the time it needs to be successful and you feel really comfortable with using your new software. Trust me when I tell you, you will not be disappointed.

Fact #2

In almost all CRM eFarming drip campaign newsletter providers I see the same thing. Real Estate, Real Estate, Real Estate! Yes you read right. Stop sending your client’s all real estate related material. The occasional market update is fine but everything you send them should not be real estate related. Why companies can’t figure this out is beyond me. Let’s take The Front Porch Report Daily Posts and Weekly Email as an example. We focus on three primary subjects, Home, Health and Wealth. These three topics are proven winners for engagement in the social world of marketing. This means more people will like your posts and click through to the stories if they involve their lifestyle. Nutrition, fitness, recipes, inspiration, travel, good eats, decor, design etc are all hot topics that create engagement with your consumer. Real Estate related stories are advertising. This advertising should be sprinkled in between the articles. When done right. Magic happens. Your sphere grows, and referrals happen.

Myth #2: I’ve tried Facebook and it doesn’t work

I love it when I hear this. There are so many questions I ask following hearing this response. like “what did you try?” and “why do you say it didn’t work?” The responses I hear are typically “I have a Facebook and I post on it but I never get leads from it.” Implementing HOW you can make it work for you takes time and knowledge. The sad part is that as SOON as you think you’ve mastered Facebook for business, it changes. Facebook is one of the fastest evolving advertising platforms around. That’s right, I said advertising. After tasting the sweet fruit of organic and free traffic / visibility / connectivity on Facebook, they have flipped the script and are making businesses pay for reach (not new news / not surprising).

Fact #1

Facebook is simply The single most powerful tool in advertising right now. You can find exactly who you want to target (age, income, homeowner/not), where you want to target them (location, The ability to target and reach your intended audience is beyond amazing and is a marketing professional’s dream come true. Most business owners who want to use Facebook use as a blow horn to say “HEY, COME BUY FROM ME!” You have to understand the nature of today’s performing marketing practices is all about creating compelling value and authentic relationships. Then, you have to understand the Facebook platform and why people are there. They are on Facebook to connect and engage. If you are hitting COLD traffic with COME BUY FROM ME type of messaging, then don’t be surprised when you aren’t getting any clicks / leads. Advertising has evolved and you have to evolve with it or be left behind.

Fact #2

Facebook is the single most important platform you should be using. Think of your Facebook feed as a place to Datamine. This means sit in front of your computer or on your phone and look for opportunity to engage. Each and every opportunity is a chance to build on your relationship and get their commitment to use your services when the time comes.  Take it to another level. Don’t just “Like”, “Comment” or “Share” this engagement. Reach out. Grab a note card from your desk and send them a handwritten note congratulating them on their accomplishment and or event that has just taken place. I call this “eBuffini” them. Birthdays, anniversary’s that’s the easy stuff. Look for job changes, accomplishments, send notes about how a post made you feel good. This is the magic formula to building referrals from social media.

Myth #3: The more websites the better

NAR states that on average 9-10% of real estate leads come from organic searches. I don’t think I’ve talked to an agent/broker that has less than 5 website domain addresses. Many have upwards of 10+ with roughly 5 emails addresses they are managing. They’ve left various firms and joined others or opened their own. There was a time when owning “YourTownHomeForsale” made sense. Not anymore. Where is the consumer looking for homes? ZILLOW with 80+ million visitors a month. We only sell 5 million homes a year and yet 80 million visitors monthly are searching. That’s a lot of dead leads…

Fact #1

More is not always better! Google is one really smart search engine. He’s getting smarter every year. Google dominates search with 66% of the search market and when Bing and Yahoo, they collectively make up 32% of the search market. You might be operating off of old SEO (search engine optimization) information when you think that more domains are better. Google releases 2+ algorithm updates a year. He knows which websites are trying to game the SEO system to reach higher organic (free) SERP (search engine results page) rankings and dings them for it. Google local is a whole other animal and there are professionals and software system specifically dedicated to helping users get found in the Google local pack in the top right corner. Submitting your business to Google as a REALTOR with RE/MAX Gold is a sure way to get noticed and indexed fast.

Fact #2

Your name as a domain website is probably the most important website you can own. And really the only one you need to own. Unless you are a SEO wiz and creating website landing pages sound fun to you. Stick with your name. You might be surprised how easy it is to get your name as a domain. Even if you have a very common name. jim Smith. Instead of trying to get jimsmith.com which will not be available. try Jim-Smtih-Real-Estate.com Use hyphens to seperate the words. This really helps when people are searching for you. Consumers no longer call phone numbers. they search fro you on Google. The Google the address. Finding you is your end result. Think of how you type in to find someone online. You don’t type in jimsmith, you type Jim Smith. You use spaces. Hyphens tell Google and other search engines “Space” This creates more accurate searches.  Try it and watch your business grow.

Hopefully these three tips will clear up some misguidance you have received over the last year. I still strongly recommend you work towards having this whole marketing stuff done for you. Front Porch report does it for you for $100/monthly. Try it today.