If your one of the brave and venture out in the world of Door Knocking, then un-doubtedly you are one of the most successful. I have found in my years of coaching, teaching and training agents, the most successful are thos willing to Door Knock! There is no secret formula, or magic trick to Door Knocking. It is simply the easiest way to generate business. Getting face to face with the consumer gives you the greates chance to get a LISTING!
That being said, I wanted to offer two tools to really help those seasoned as well as those just starting out. The first is a Power Point Presentation by a good friend and awesome REALTOR Chris Powell also with RE/MAX Gold. In this Power Point Presentation Chris breaks down the fundamentals, challenges and the rewards fo Door Knocking. These are proven tips, tricks and tools you can use to get a listing today.
The second tool I am sharing is a letter from my marketing files written mostly by Walter Sanford, but modified slightly to accomodate today’s market.
It is a Follow-up Letter, with regard to a Notice of Default filed on the home you are visiting. The first step is to visit the home. As in Door Knocking, most people are not home. In this situation, you first leave the home owner a Notice Of Default package you have made selling the benfits of doing a Short Sale. (By the way, many banks are now starting to pay agents commissions for both negotiating a proper exit package during the foreclosure process. This includes Deed In Lieu) This Follow-Up Letter is sent a few days after you have visited the home. We have found it to be a very effective tool in securing a appointment with the home owner.
Remember Rule #1 in Door Knocking is “Get The Appointment”!