The selling season is coming on strong and each day more and more new listings are hitting the market as the sun begins to shine and spring starts to get near. Polishing up on your listings presentation is a must. One of the most effective tools you can use with your listing presentation is a list of questions the seller should be asking potential listing agents. Carefully crafted these questions can yield great results for you. Since you’ll be presenting the list of questions to the seller you will already have the best answer already crafted for each question. ON the other hand, if the sellers are interviewing other agents these questions will come as a surprise and most likely create a road block to them successfully obtaining the listing.
Here are 24 Suggested Questions Sellers Should Ask A Listing Agent.
1). Do you work as a full-time Realtor?
2). How Many potential buyers and sellers do you talk with in a week? A month? Of those you speak with, how many actually contact you as opposed to cold calling?
3). How many buyers are you currently working with?
4). In what ways will you encourage other Realtors to show and sell my home?
5). What can you tell me about the real estate market in this area?
6). What price do you recommend for my home, and what is it based on?
7). What are your average days on market?
8). What is your list to sales price ratio?
9). What kind of advertising do you do? May I see some samples?
10). How often will my home be advertised, and where?
11). How do you attract buyers from outside the local area?
12). Will you prepare an informative feature sheet for my property? May I see a sample?
13). Where and how will the feature sheets be distributed, and to whom?
14). Do you have a system to follow-up with other agents and brokers so that we get valuable feedback after every showing?
15). How often, and in what way will I be kept informed?
16). Are you associated with a national referral network that refers their buyers to you and gives you the opportunity to refer me to the top agent in the town or state I may be moving to?
17). Do you have a Team to help with the details, or are you a one man / woman wonder show & do it all yourself?
18). Do you have a way to market my home through the Internet or Virtual Tours?
19). Do you have a Specific Marketing Plan designed to sell my property quickly and for top dollar? How does it go beyond placing a sign in my yard, an ad in the paper, and notifying the Multiple Listing Service?
20). May I see a copy of your last listing as it appears to other Realtors on the MLS? (Called a “Realtors Full Report”)
21). Do you have an 800# Hot-Line so that my home is marketed 24-hours a day, 7 days a week?
22). How many homes have you sold in the past 6 months? Year?
23). Do you have references that I may call?
24). What happens if I am not happy with your service? Do you have a 100% satisfaction guarantee policy? Can I cancel my listing if I am not satisfied or am I locked in?
Please feel to copy and paste these into your own presentation and if you want yo can edit and use the ones you feel are most important. I have also uploaded a Word version of this for downloading here.