Agents Receive Free Websites and Lead Management System
December 02, 2015
“These new tools reflect significant changes in online consumer behavior. Mobile usage of remax.com has more than doubled in just two years and it’s important for RE/MAX agents to be accessible to their clients,” said Tim Drouillard, Senior Vice President, Information Technology at RE/MAX, LLC.“Responsive websites and a customer relationship management system (CRM) that are both mobile friendly makes it easier for RE/MAX agents and their clients to get access to the information they need quickly.”
Single page websites created by Homes.com will provide agents and offices a fresh contemporary design with intuitive functionality. Sites will be pre-populated with agent information, but feature the ability to modify design elements and add personal information, including agent promotional videos, and reviews. Social broadcasting and social prospecting combined with social media platforms provide agents new tools to stay in touch with clients and ultimately build their businesses.
“Adapting to consumer interests, RE/MAX agents will be better equipped to provide a higher level of customer service in a very competitive real estate environment,” Drouillard added.
RE/MAX LeadStreet, the online lead management and CRM system, has also been upgraded to a mobile responsive design. Agents will now be able to interact with their listings, contacts, and leads through their mobile devices and gain the added benefit of consolidating their internet leads into a single online system.
LeadStreet will continue to provide agents with leads from remax.com and their single page websites with no referral fees. LeadStreet has supplied RE/MAX agents with over 15 million referral free leads since it was first launched in 2006.
Today’s introduction of responsive websites and innovative LeadStreet enhancements are Phase One of a larger technology initiative being developed by RE/MAX, LLC. In Q1 2016, Phase Two will launch with a newly designed remax.com with improved mobile functionality. Remax.com was the most visited real estate franchise website in the first half of 2015, according to Experian Hitwise Marketing Services data.
RE/MAX was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great independence. Over 100,000 agents provide RE/MAX a global reach of nearly 100 countries. When measured by residential transaction sides, nobody sells more real estate than RE/MAX.
RE/MAX, LLC, one of the world’s leading franchisors of real estate brokerage services, is a wholly-owned subsidiary of RMCO, LLC, which is controlled and managed by RE/MAX Holdings, Inc. (NYSE:RMAX).
With a passion for the communities in which its agents live and work, RE/MAX is proud to have raised more than $150 million for Children’s Miracle Network Hospitals® and other charities.
Here’s the most recent recorded Webinar for the new LeadStreet under Max Center. Please take some time and watch this to familiarize yourself with this new product.
Recently RE/MAX has introduced a new template to their website arsinal. It is super sleek, very “NOW” looking and ready for deployment. If you have never learned how to change your website in as little at 5 minutes then this post is for you. Below I outline the simple step by step instructions for changing your website to this awesome new layout and design
Step Three: Now your site most likely looks like this right now, because this is the default template that is used when you first become a RE/MAX agent. We will be changing this one.
Step Four: That was fast… No not really. This is a peek at what the finished product will look like. Take a moment and really see what this site is all about. It is very easy to navigate, it is responsive (Which means it auto sizes for any device when being viewed), you can change the photo in the background to anything your wish, you can have featured properties right on the home page and so much more… Let’s get started. Step Five: Once you have closed out your website window you will be taken back to the design window. Here you want to click on “Design” to access the template and layout pages. Step Six: While in the “Design” mode, you can scroll through and choose your favorite template. You can click on any template you want. We are choosing Template Number Two for this design. Step Seven: When you click on Template Two you can see it changes to the design we want to work with. Step Eight: You must load the template into your sandbox (The sandbox is an area we use for editing the site before we publish it.)Step Nine: Once you have chosen and loaded your new template design. You will be taken to the screen we use to edit our site and set up how we want the consumer to view and interact with our site. Step Ten: As you can see from the following screen shots when you hover over a section to edit it turns yellow. This is to highlight the area you are about to edit. For instance in this screen shot you can see we are preparing to edit the text that reside in the photo area of the website.Step Eleven: You would click here to edit the background photo and change it.Step Twelve: You would click in this section to ad a small paragraph or two about you, your site and what you do. Make sure you put “Key Words” in your wording like “Homes For Sale”, “Home Values”, The area you work, that your are a “REALTOR etc. Some sample text might look like this.
“Hello and welcome to my real estate website. I am a REALTOR and serve the Roseville area. I work with buyers and sellers to help them achieve their real estate goals. On my site you can find all homes for sale on the MLS and even get the value of your current home. If you are in the market to buy or sell, give me a call. You make it home… I make it happen!”
Step Thirteen: Use this section to set your featured properties or to set up call to action links. Call to action links are links for home values, buyers reports, school reports, find a home etc. Step Fourteen: Now that we have discovered the primary things we can easily change on our site. Let’s start with Featured Properties. Click on the bottom “Edit” link to get started.
Step Fifteen: Once you have clicked on the “Edit” link you will see a screen for setting up how you want featured properties handled. You can select to have just your listings, you can select to have your office’s listings, the company’s listings or you can choose various offices to be featured. The choice is yours. In our demonstration we will select office listings.
Step Nineteen: Once you click “Edit” your screen open to a WYSIWYG screen (WYSWYG stands for “What you see is what you get”) also known as a text editor. In this screen you can type anything you want to be displayed on your site. Remember to keep this very simple. Phrases like ” Welcome Home”, “Find Your Dreams Here” or “Roseville Homes For Sale” . The more words you use the more crowded it will look.
Step Twenty Four: RE/MAX has already given you some photos you can use. You can also upload your own. You just need to make sure the photo is sized exactly 2600 pxl by 1000 pxl. This will allow the photo to be viewed on just about any size screen and still look sharp. Select a photo you like or select multiple photos if you wish for the photos to be displayed randomly and then change as the site is live.
Step Twenty Six: To see the photo change you need to click on “Preview”. As our final step we will now add text to our bio area. Step Twenty Seven: Click on the middle section defined as “Profile” to get started. Step Twenty Eight: This text box looks familiar and works the same as the other one. Here you can put more than just a couple of words. This is your personal message and a brief summary of what you do and the services you provide. Enter your message here:
Step Thirty: Publishing your results. To do this all you need to do is instead of clicking on “Preview” click on “Publish”. This will make your site live. Let’s take a look. Step Thirty One: This is what you should now see with your new site. You will see all the changes you made and this is your new site. Enjoy.
I hope this “Opens Your Eyes” to the many possibilities available with your website. As always, feel free to leave comments, suggestions and please feel free to share this out to all your peeps.
Now that many of our agents are using Cloud CMA I want to share with you one of the best tools available with your Cloud CMA Subscription. Cloud CMA is so much more than a Comparative Market Analysis tool for your listing presentations. Don’t get me wrong, its greatest feature is the CMA. However, there are many more uses this product is good for. One of them is generating home value leads. The market is hot and home values are on the top of every consumers mind. Using the Cloud CMA Home Value API Key is a sure way you can start getting seller leads today on your website.
Below I will give you each step for setting this up on your website. First take a peek at how it looks and how it works. Click on the photo below and go visit the site yourself.
Step 1: Log on to your Cloud CMA Account. (If you are a RE/MAX Gold Agent you can activate a new account right now by going here: https://cloudcma.com/signup/
Step 2: Select the API link on the setting page.
Step 3: Scroll to the bottom of the Cloud CMA API Page to where it say “API BUTTONS”. As a side note, you can click on the social icons and actually post this home value page to your Facebook, Twitter or Pinterest page right from here as well. Pretty Cool! What I want you to do is cut and past the “URL” link in the box into a new open browser tab on your computer.
Step 4: Once you have pasted the link into a new browser you should see this page.
Step 10: In the same screen, put the number 3 in the “Sort Value Box”. This tells the website where along the navigation bar to put the button. Three is a good value as it will make the link the second or third in line.
Your final page should look like this. Or somewhat different given you might be using a different template design and your site will look very different. The results will be the same in that the button should show up.
I hope this helps you grow your business and generate seller leads. If there are other topics and or tools you would like to learn about, leave a comment below. I do my best to share the many way RE/MAX and RE/MAX Gold work hard at providing the tools and resources for you to grow and develop your business. Cheers!