Zillow Group Partners With Facebook-Gives Listing Agents A Boost!

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Zillow Group recently announced the launch of two new products for its Premier Agents, Premier Agent® Direct and Seller Boost. Premier Agent Direct uses Zillow Group’s Precision Targeting to connect real estate agents and teams to their advertising audience on Facebook; Seller Boost generates listing leads:

Premier Agent Direct – Premier Agent Direct combines the power of a real estate network with social media, allowing users to expand the targeted audience they advertise to through a simple, easy platform using Zillow Group’s Precision Targeting. This technology identifies home shoppers using Zillow or Trulia and connects with them on Facebook. Agents can feature a specific listing or automatically highlight new listings or recently sold homes.

Premier Agent Direct helps agents more efficiently work their farm area and either extend or eliminate the need for a direct mail campaign by using Precision Targeting to connect with local home shoppers and sellers on a medium they are using every day. Premier Agent Direct is available on mobile and desktop.

Seller Boost – Seller Boost leverages Zillow and Trulia’s audience of potential home sellers to generate listing leads for Premier Agents. The new Seller Boost ads will appear on the home details pages of homes that are not-for-sale and the owner dashboard. Both of these products seamlessly integrate into the Premier Agent App. Seller Boost will be available to a limited group of Premier Agents before the end of the year.

“We have worked incredibly hard this year to create new opportunities for agents to connect with buyers and sellers so they can scale their businesses with greater ease. The new products are the results of those efforts,” says Greg Schwartz, Zillow Group chief business officer. “Through this new publishing platform, we have created a way to significantly increase the agent’s reach to consumers who are in a transaction mindset. With Precision Targeting, we know these people are using Zillow and Trulia, and now there’s a new opportunity to connect with them on Facebook. Coupled with the launch of Seller Boost, these products will help agents connect more effectively and easily with interested buyers and sellers through our growing platform.”

For more information, please visit www.zillow.com.

Three Steps to Find More Listings This Fall

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You may be busy preparing your home, family or even wardrobe for fall, but don’t forget that you should be preparing your business, as well. As the market slows down during the fall and winter months, it may be more difficult to generate new listings. Because of this, now is an opportune time to look for FSBO and expired listings to work with.

Statistics show that nearly 92 percent of sellers who try to market a home on their own fail and many expired listings eventually go back on the market, which presents a lot of opportunity for you to find new listings. It’s up to you to show the value you offer in a selling situation. Here are three steps to help you prepare to meet with this kind of seller.

Plan Your Approach
When a listing expires, it’s often because the property wasn’t marketed or priced properly. This is an optimal opportunity to show sellers how you’re different (and better) than their previous agent. Create a marketing plan and present it to the seller, showing them how you would market their home. Include points about establishing a strong web presence, your use of social media, sample advertising ideas, etc. Your marketing plan should show how you can connect with potential buyers and create opportunities to sell.

Similarly, the No. 1 reason someone chooses the FSBO route rather than hiring an agent is because they don’t want to pay commission fees. However, these sellers rarely understand the time and effort agents put into a transaction. Sure, those FSBOs may be saying they don’t want an agent now, but that mindset may change once they start to see how much work it takes to sell their home. Just like sellers with expired listings, approach FSBOs with a marketing plan that shows how much work you’ll put into selling their home.

Develop a Script
Before making contact with the seller of a FSBO or expired listing, prepare exactly what you’re going to say. Remember, rather than focusing on the logical reasons these people want to sell their properties, try to find the emotional reasons, and use that information to turn them into a client.

For example, if you’re working with an expired listing, plan to ask the sellers about their previous experience. If they worked with an agent, ask questions about what that person did to try to sell their home: did they take high quality photos of the interior and exterior, use social media to promote the listing, advertise appropriately and recommend staging options? If it’s a FSBO property, ask the sellers why they didn’t work with an agent the first time: was it a financial issue, did that have a bad experience previously or are there any other factors influencing their decision?

Contact the Sellers
When you’re prepared, it’s time to contact your prospective clients and let them know you’re here to help. Start by sending the sellers an email highlighting your qualifications. For FSBO properties, explain how you can take away the stress of home-selling, sell their home more quickly, and likely get a better price than they could on their own.

When you’re able to speak with these sellers in person or over the phone, put your script into play. Build trust and discover why they’re looking to sell, then go for what Chris Smith, author of The Conversion Code, calls the “trial close” with a “here’s what happens next” question to keep the process moving forward. For example, you could ask “Does Wednesday or Thursday afternoon at 3:00 p.m. work better for my photographer to come by and start taking pictures for marketing materials?” This will help the seller understand what you are going to be doing for them and make them feel more secure in the final steps of the process to list their home.

If sellers aren’t prepared for the trial close or insist that they want to work alone, wish them the best and give them some advice that could help. As time goes on, if they aren’t able to sell, they’re likely to remember you as someone who offered encouragement and call you for help.

The Home Buying Road map – Infographic

Without a doubt your buyer clients will have a question or two about the home buying process. Be their hero by providing them with a branded Home Buying Road Map. This handy infographic does a great job explaining the basics of the home buying process. The best thing about this document, it can be branded for you when you add your contact information and photo. Our new partner Breakthrough Broker has designed this amazing infographic and As always the PDF of this design is available at no charge!

Print

There are two versions of this document. One uses the term “Under Contract”and the other uses “In Escrow” depending on your location. Scroll down to create the one you would like.

To customize your own click on the following link: http://www.breakthroughbroker.com/id/remaxgold

Once you create your account scroll to bottom of the page and look to the left for this item titled: The Home Buying Road Map, select the link and follow the instructions on customizing this document for yourself.

Look like a pro next time you meet with a home buyer and give them this informative document.

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Let’s Talk Real Estate – Terminology For The Consumer

In the middle of a discussion with a client, have you ever said a term that is common within the industry and could immediately tell that your clients thought, “Huh”?

Regardless if your clients are first time home buyers or seasoned movers, it’s likely they will ask you to clarify a term once or twice throughout the transaction.

Be proactive by downloading and sharing this document with them which highlights the most commonly used, client facing real estate terms from A-Z. Your clients will appreciate the effort and you will be able to speak freely about all things real estate!

Real Estate Terminology  

  • Adjustable Rate Mortgage (ARM) — The interest rate is tied to a financial index making themonthly mortgage payment go up or down over time
  • Annual Percentage Rate (APR) — The percent of interest that will be charged on a homeloan.
  • Appraisal — A report highlighting the estimated value of the property completed by a quali-fied 3rd party. This is typically done for the benefit of the buyer to ensure the property isworth what they are paying.
  • Association Fee/HOA Fee — In addition to a mortgage, certain housing communities such astownhomes have a monthly fee associated with maintaining the common areas and ameni-ties.
  • Balloon Mortgage — A long-term mortgage loan that starts small but has a large paymentdue at maturity.
  • Closing — This is the final meeting where the buyer and seller sign the necessary paper-work, complete the transaction, and release/take possession of the property. Usually therepresenting agents and attorneys attend.
  • Closing Costs — The buyer and seller have expenses associated with the transaction otherthan that of the actual cost of the home. For example, the buyer has a variety of fees duefor obtaining a new loan and the seller must pay commission to both agents.
  • Closing Disclosure — A form that provides the final details about the mortgage loan. It in-cludes loan terms, projected monthly payments, and how much the extra fees will be.
  • Collateral — Something of value (in this case your home) that is held to ensure repaymentof a mortgage or loan.
  • Commission — A percent of the sale price of the home that is paid to agents. The seller payscommission to both the buyer and listing agent.
  • Comparables — Homes in the area of interest that have recently sold that have similar fea-tures.
  • Contingencies — Conditions which must be met in order to close. Contingencies are typicallytied to a date, referred to as a deadline. If the contingency is not satisfied the contract maybe canceled.
  • Counteroffer — The response from the seller in regard to an offer.
  • Debt to Income Ratio — A lender will look at a borrowers debt versus income to determinethe amount of loan they are eligible for and if they can repay their debt plus the home loan.
  • Down payment — A percent of the cost of the property that is paid up front as a part of themortgage.
  • Earnest Money — The deposit made from the buyer to the seller when submitting an offer.This deposit is typically held in trust by a third party. Upon closing the money will generallybe applied to the down payment or closing cost.
  • Escrow — This term has multiple meanings; earnest money is typical held by a third partyuntil closing in “escrow”. It can also be referred to as the time period from when the con-tract is written and accepted by the seller to when the home sale actually closes.
  • Equity — The difference in the market value of a home versus what is owed on the home.
  • FHA — A mortgage that is financed through a private lender and insured by the FederalHousing Administration, often requiring a lower down payment and income to qualify.
  • Fixed Rate — The interest rate will remain the same for the entire life of the mortgage.
  • Home Equity Line of Credit — A loan or line of credit that is determined based on the equityor homes value after subtracting the loans owed.
  • Home Inspection — The process in which a professional inspects the seller’s home for issuesthat are not openly apparent, then creates a report for the buyer to review.
  • Home Protection Plan — An annual service that covers the cost of repairs or replacementsto items covered in the plan; items like stoves, washer/dryers, etc.
  • Hybrid — A loan that starts with a fixed rate period, then converts to an adjustable rate.
  • Mortgage Insurance — Insurance written in connection with a mortgage loan that protectsthe lender in the event the borrower cannot repay their loan. This is usually not required ifthe borrower has 20% or more for the down payment.
  • Mortgage Note — A promise to pay a sum of money at a standard interest rate during a spe-cific term that is secured by a mortgage
  • Multiple Listing Service (MLS) — The national list of real estate properties that are availablefor sale. These are the most reliable sources to receive up-to-date listing information.
  • Pre-Approval — The process in which a buyer must provide a mortgage professional the ap-propriate information on income, debts, and assets that will be used to make the initialcredit only loan decision.
  • Pre-Qualification — Once approved for a loan, this is the process in which the maximum saleprice, loan amount, and month payments are calculated for the borrow. This not a loan ap-proval however, it useful to know prior to searching for a home.
  • Principal — The underlying amount of the loan which is actually borrowed.
  • Property Taxes — These are the taxes that are enforced by the city, town, county, and stategovernment entities. These taxes are included in the total monthly mortgage payment andare held in escrow by the lender.
  • REO — Real estate owned properties or foreclosed properties currently owned by a financialinstitution such as the bank that made the loan to the previous owner
  • Reverse Mortgage — This is specifically for seniors and it allows them to convert the equityin their home to cash.
  • Short Sale — A situation when the seller’s lender is willing to accept an offer and allows thesale to be completed for an amount less than the mortgage amount owed by the seller.
  • Title — A legal document proving current and proper ownership of the property. Also re-ferred to as a Title Deed, this document highlights the history of property ownership andtransfers.
  • Underwriting — The process in which the potential home buyer is evaluated for their finan-cial ability to obtain and repay a loan. This normally consist of a credit check and appraisalof the property.
  • VA Loan — Loans that are given to Americans who have served in the armed forces. Theyare administered by the Department of Veteran Affairs.

Click to download a printable PDF version

APPetite For Success – Summer MEC Series

This is a 7 part series of all the slides used for the APPetite For Success MEC’s with Don McDonald. Please right click and download the ones you wish to review. If you do not have Powerpoint installed on your computer you can download the Microsoft Powerpoint Viewer for FREE and watch all these presentations. I hope you enjoy these and as always feel free to post a comment and tell us what tool you are using to grow your business.

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PART ONE: Using Cloud CMA as a Home Value Landing Page and Generating Leads

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Right click this image to download the presentation

PART TWO: Boosting Your Cloud CMA Post on Facebook

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PART THREE: Using Cloud CMA at Your Next Open House

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PART FOUR: Getting Your Business On Google

Getting on Google

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PART FIVE: Using Tweet Deck to Generate FREE Leads

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PART SIX: Using SkySlope to Protect Your _ _ _

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PART SEVEN: Sending a Private Message Through Gold Connect

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RE/MAX Gold Listings Presentations

 Here you will find the most recent RE/MAX Gold listing presentations. Please note there are Powerpoint versions and PDF printable version. In order to edit these templated designs you will need to have Powerpoint installed on your computer and a basic understanding of how to use the program.

Download Powerpoint Viewer

Buy Powerpoint Here

2017 Listing Presentation Powerpoint Version

2017 Listing Presentation PDF Version Printable 8.5 x 11

Alternate Listings Presentation Powerpoint

Alternate Listing Presentation PDF Printable 8.5 x 11

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2016 Listings Presentation

RE/MAX Gold Listing Presentation – Gold Edition

This listing presentation focuses more on you and the many benefits you bring to the deal. It is fully customize-able in that every slide can be modified. Check with your manager as he/she will be able to assist in editing the presentation for you. Microsoft Powerpoint Download is needed to edit.

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RE/MAX Gold Listing Presentation – About You Theme

This listing presentation focuses more on you and the many benefits you bring to the deal. It is fully customize-able in that every slide can be modified. Check with your manager as he/she will be able to assist in editing the presentation for you. Microsoft Powerpoint Download is needed to edit.

ppt_slide_RMXG_LP_2015_4U

 

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Sell Solutions, Not Features

When you’re selling a house, listing off a catalogue of its amenities (“cathedral ceilings, spacious formal dining room, easy interstate access”) is informative, but it’s not necessarily selling the property. These are features of the home, but presenting all of them as if they are benefits is somewhat short-sighted.How to sell a house –

Here’s why: A move is a solution to a problem. Unless you know what the problem is, it’s impossible to know which of those amenities is likely to be a solution. To a guy who works from home, never entertains, and is worried about his heating bill, “easy interstate access, spacious formal dining room, and cathedral ceilings” have all just described his nightmare home. He’s probably wondering if you’ve even thought about who he is and what his needs are.

Many homeowners don’t see their move as a solution to a problem. They may identify a vague desire (“it was time to move” or “we needed a change of scene”) but without a little digging, you may not be able to help them identify the right solution to their problem. This is especially true in relocations, when “I want to keep my job” is the reason, but the qualities of the new home they desire are ill-defined.

Some questions which help identify problems:

  1. Where is your home failing to meet your needs?
  2. What, if anything, bothered you about your neighborhood?
  3. Which room in your current house is in the most in need of renovation?

While this approach may seem to focus on the negative, there’s good reason: Visualizing a “dream” home is much harder than imagining a life in which annoyances and hassles are eliminated. Sure, imagining an afternoon in a new pool is fun, but wow, never having to hear your neighbor’s Harley roaring up and down the street while the baby is sleeping is a serious motivator.Crossing out problems and writing solutions on a blackboard.

You don’t have to solve every problem, but if you solve the major ones, you’re well on your way to a sale.