Hosting A Mega Open House

I have recently been asked to share more about Mega Open Houses. Last Spring in our Spring Into Action MEC event I spoke about this hot new marketing strategy Mega Open House. Since then I continue to get questions about the best practices for hosting a Mega Open House. There really is no secret. However, there are a few must do’s to give yourself the best possible chance at a highly successful open house.

According to NAR’s 2016 Profile of Home Buyers and Sellers open houses are a great way to find top tier prospects.

  • 44 percent of all buyers used an open house as a source in their home search process.
  • 68% of all buyers and sellers say they used the first agent they met!
  • Buyers with a median income between $175,000 and $199,000 are more likely to find their home through an open house compared to those in other income brackets.
  • Repeat buyers are more likely to find their home from an open house than first-time buyers
  • and repeat buyers use open houses more frequently.

Knowing that Open Houses are the single best practice to pick up a buyer and potentially if you’re really good a seller. You should be hosting open houses every chance you get. Here are my 10 steps to a successful Mega Open House.

1.Knock out a quick video to promote the open

Using video apps like Videolicious are the easiest way to generate a quick video about your open house. You simply download the app, take a few pictures of the home you plan to host open, click start and start talking. This app is so easy you’ll have a video up and on Facebook within minutes.

2.Post video throughout social networks

Social media is the most cost effective medium for advertising listings and open houses. Post your video on Facebook, Instagram, Twitter, LinkedIn, Pinterest and of course YouTube. YouTube is super important because you then get the SEO value of indexing the property address on Google and YouTube. You will always be found as long as the video stays online.

3.Boost your video on Facebook

Boosting ads on Facebook is a must to promote your Mega Open House. For approximately $60.00 you can run a Facebook boosted ad for three days and reach thousands of impressions, get hundreds of clicks and drive traffic right to the very video you made posted on YouTube or your website.

4.Mail or hand out personal invites to neighbors

Grab a handful of flyers and or invitations to your Mega Open House and hit the streets, Target the neighbors within walking distance of the home you will be holding open. Door knocking is a wonderful way to find your next listing. Walking door to door inviting the neighbors to come early and see the home is a great way to discover a listing as well as set the stage for you Mega Open House.

5.Host a private Neighbor only event 1 hour prior

In conjunction with the above door knocking you’ll want to host a one hour neighbor only pre open house. This is a great way to get to know the neighbors and find those potential sellers before other agents working the area get a shot at the listing. Make sure you have snacks and beverages on hand.

6.Use a minimum 20 directional signs

Signs, signs, everywhere signs… So goes the song. The more the better. Frank Liu a RE/MAX Gold agent in San jose uses 0ver 40 signs all directing traffic to his Mega Open Houses, This not only gets more traffic to your open house but it sends a strong message to the neighbors that you mean business when selling a home.

7.Use flags, banners, balloons, etc to attract attention

Here again the more the merrier. Use the tall flags that plop in the ground. Banners, the RE/MAX 7ft air balloon is an awesome tool for Mega Open Houses. You basically want to create a ton of attention for your open house and demonstrate to the neighbors that you will go above and beyond to sell their home.

8.Roll out red carpet and serve refreshments

You read right. Red carpet is a must! Go to your local fabric store and ask for a giant roll of red material. Roll it our from the front door to the street. This is a great way of welcoming guests to your open house .

9.Post notice “Seller’s require all attnedees sign in on door”

Many agents bring their iPad, tablet or even laptop to the open house and have a snazzy little app that capture buyers information. Nothing works as good as a simple hand written notice taped to the front door that simply says “The sellers have requested that all attendees sign in”. Works everytime and you will walk away with everyone’s email and phone number.

10.Set up a sign in table at the front door.

Don’t forget this essential. If you do the above you’ll need a small table with a sign in book.

That’s it. No magic formula. Like most marketing efforts it only requires you get out of bed and make it happen. If you follow these 10 steps outlined for hosting your next open house you will master the Mega Open House and win more listings.

Megan Open House APP Generates Tons Of Leads

One way to really ensure your open house is a huge success is to use the Cloud CMA App. Sending a complete property report, CMA and neighborhood profiles via an instant text message is much more powerful than a plain flyer. Using the Cloud CMA App is easy. Just set up the property report prior to opening up the property for the open house and when prospects visit your open house you text them a powerful report that outlines the property as detailed from the MLS, neighborhood report and surrounding homes for sale. This simple app can generate a ton of leads. The presentation below walks you through the entire set up and how to for this app. It’s from our “Appetite For Success” MEC series. Click to download the presentation. If you don’t have Microsoft Powerpoint you can download the viewer for free that will allow you to view this presentation.

Powerful Prospecting Activities

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Don't think of prospecting for leads as just another routine task. Instead, think of prospecting as a gateway to endless income possibilities and an essential part of growing a thriving real estate business.

To truly benefit from prospecting you must be willing to put yourself out there and try new things. If you're ready to make more money and prospect for leads in a whole new way, here are 117 lead generating activities you should try

1 Open houses
2 Floor duty
3 Door knocking
4 Pop by’s (individual & business)
5 Direct mail
6 Newsletters
7 E-Newsletter
8 Phone calls
9 Face-to-face meetings &
appointments
10 Hand written notes
11 FSBO’s
12 Expireds & Withdrawns
13 Client Appreciation Party
14 Volunteer
15 Networking Events
16 Coach your kid’s soccer team, etc.
17 Annual updates (CMA’s)
18 Circle prospecting (5x5’s)
19 Meetings w/Human Resource Directors
20 Relocation opportunities/tours
21 Print advertising (newspaper or magazines) 22
Social media—pulling & pushing info
23 Blogging
24 Hand out business cards
25 Email drip campaigns
26 8x8 campaigns
27 REO/HUD/bank listings
28 Attend the public trustee sale
29 Send notes to homes “for rent” as possible
listings
30 Trade shows/homes shows
31 Host an informational seminar/talk
32 Network with affiliate providers
(CPA’s, attorneys, insurance agent)
33 Put your nametag on or logowear and
go somewhere where there are people to talk to!34
Preview properties (know the
inventory) — leave your business card
for the Seller
35 Work short sales and pre-foreclosure properties
36 Enroll in a class or a new hobby to meet people
37 Join a book club
38 Target renters (non-owner occupied)
39 Mail home anniversary cards
40 Send letters to out of town rental owners to
check up on their property (take photos) & do a
CMA
41 Write an informational article for the newspaper
43 Bus benches, grocery carts, and billboards (can
be expensive)
44 Create and hand out a personal brochure
45 Radio campaigns—see if you can be a guest on a
talk show
46 Attend a “meet-up” (meetup.com)
47 Give your vendors your business cards
to hand out (hair dresser, nail salon)
48 Learn a new part of this business
(commercial, vacant land, new construction) —
look for referral opportunities with other agents in
attendance & share business leads

50 Interview people you want to meet to broaden
your sphere of influence
51 Go to charity events and meet new people
52 Mail sports cards/calendars
53 Do a drawing to capture names
54 Create and maintain your website profile;
create a customized website
55 Capture and follow up with internet leads
(follow-up is the key!)
56 Host a networking group yourself (lunch for
eight concept)
57 Maintain your mailing list — always look for
who you can legitimately add to your list!
58 Farm a neighborhood
59 Work out of state referrals
60 Take care of your current clients—ask them
for referrals
61 MySite (automated search program through
MLS) for everyone!
62 Schedule a public speaking opportunity at a
service club
63 Adopt a school—take them treats and pop
by’s, volunteer
64 Prospect in laundromats—usually tenants are
“hanging out” there!
65 Wedding announcements — are they
interested in buying a home?
66 Baby announcements—do they need more
room?
67 Work with attorneys to prospect for divorce
and estate transactions
68 Send holiday cards (not just the “usual” ones
— do “odd” ones)
69 Get a wrap or magnetic sign for your car
(mobile advertisement)
70 Create videos — use to highlight the area or
yourself (link to internet)
71 Host a “house warming” party for your client
after closing — get their friends’ names for your
sphere list
81 Give your business card to your waitress when
you eat out (tip well)
83 Work with people who are retiring or
downsizing (investment advisor or assisted living
facility)
84 Pay for the person behind you at the drive
through—give them your card
85 Sponsor something and ask if you can attend
or have a table at the event!
86 Visit with marriage counselors— perhaps they
have clients who can’t reconcile and need to sell?
87 Make a float and participate in the 4th of July
or Christmas parade
88 Host an educational/information session (i.e.
redecorating tips,landscaping ideas, etc.)—”show
& tell” for your clients
89 Walk a neighborhood and put up door hangers

90 Send out a time change postcard
91 Send a Just Listed postcard to a move up
neighborhood (if you don’t have a listing, “borrow
one!”)
92 Facebook ads
93 Target a niche — condo buyers, horse
property, veterans, 1st time home buyers, etc.
94 Hand out notepads or other “schwag” at a
large open air event like the Arts
Picnic or Farmer’s Market
95 Ask for referrals!
96 Gather testimonials & send to your clients
97 Ask a “busy” agent if you can put your rider on
one of their signs or advertising some of their
listings
98 Buyer “needs” — send postcard to the area
asking for listings
99 Call out-of-area listing agents and see if they
would like some showing help for a referral fee
100 Send “Just Solds” postcard (multiple homes)
to an area to solicit listings
101 Get names from the Chamber and send an erelocation
guide
102 Work garage sales (they’re cleaning up, do
they want to move?)
103 Purchase tickets to an event & offer to your
clients
104 Host a tour of homes (multiple open houses)
105 Teach a class on buying rental property with
a property management company
106 Target kiddie-condo investors @ UNC/
CSU/CU
107 Call capture programs (800 numbers)
108 Craigslist leads
109 Talk to car dealers—people qualifying to buy
a car may also qualify to buy a home!
110 Contact HOA management companies for
potential leads
111 Visit with new construction representatives—
sometimes they don’t want to take listings
112 Courts could be a place to prospect—
evictions, probate, divorce, tax liens, and code
violations
113 Partner with a local business and send a
coupon to your sphere of influence
114 Put up information on bulletin boards at
coffee shops or grocery stores
115 Talk to your newspaper or postal carriers
about vacant homes
116 Work in a coffee shop and put up a tent card
that you’ll buy customers a cup of coffee!
117 Meet other Realtors at classes or conventions
and ask for their referrals

APPetite For Success – Summer MEC Series

This is a 7 part series of all the slides used for the APPetite For Success MEC’s with Don McDonald. Please right click and download the ones you wish to review. If you do not have Powerpoint installed on your computer you can download the Microsoft Powerpoint Viewer for FREE and watch all these presentations. I hope you enjoy these and as always feel free to post a comment and tell us what tool you are using to grow your business.

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PART ONE: Using Cloud CMA as a Home Value Landing Page and Generating Leads

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PART TWO: Boosting Your Cloud CMA Post on Facebook

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PART THREE: Using Cloud CMA at Your Next Open House

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PART FOUR: Getting Your Business On Google

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PART FIVE: Using Tweet Deck to Generate FREE Leads

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PART SIX: Using SkySlope to Protect Your _ _ _

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PART SEVEN: Sending a Private Message Through Gold Connect

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RE/MAX Gold Listings Presentations

 Here you will find the most recent RE/MAX Gold listing presentations. Please note there are Powerpoint versions and PDF printable version. In order to edit these templated designs you will need to have Powerpoint installed on your computer and a basic understanding of how to use the program.

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2017 Listing Presentation Powerpoint Version

2017 Listing Presentation PDF Version Printable 8.5 x 11

Alternate Listings Presentation Powerpoint

Alternate Listing Presentation PDF Printable 8.5 x 11

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2016 Listings Presentation

Spring Into Action MEC Powerpoint Presentation

Here is the entire Powerpoint Presentation from our 2016 Spring Into Action MEC Events. In this presentation you will find 7 Tips To Winning The Listings Every Time, a 19 Point Marketing Plan, Four For Four – Generating Four Deals a Month, The 2016 Revised RE/MAX Gold Listing Presentation, EDDM Every Door Direct Mailing Tips and more.  Right Click to download and get started building your business.

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Slides from Business Growth and Development Presentation MEC Events

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This is the Powerpoint presentation used for the regional MEC Events for Business Growth and Planning. Please note you will need to have Powerpoint Viewer installed to view this presentation. Simply click the image above to start the download.