APPetite For Success – Summer MEC Series

This is a 7 part series of all the slides used for the APPetite For Success MEC’s with Don McDonald. Please right click and download the ones you wish to review. If you do not have Powerpoint installed on your computer you can download the Microsoft Powerpoint Viewer for FREE and watch all these presentations. I hope you enjoy these and as always feel free to post a comment and tell us what tool you are using to grow your business.


PART ONE: Using Cloud CMA as a Home Value Landing Page and Generating Leads


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PART TWO: Boosting Your Cloud CMA Post on Facebook


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PART THREE: Using Cloud CMA at Your Next Open House

open house

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PART FOUR: Getting Your Business On Google

Getting on Google

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PART FIVE: Using Tweet Deck to Generate FREE Leads


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PART SIX: Using SkySlope to Protect Your _ _ _


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PART SEVEN: Sending a Private Message Through Gold Connect


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RE/MAX Gold 2016 1st Quarter MEC Event. Leads, Leads, Leads.

MEC Event: Leads, Leads, Leads! Marin, Napa, Sonoma, Solano and Yolo County

RE/MAX Gold Director of Marketing and MEC Coach, Don McDonald will be delivering 90 minutes of Lead Generating advice and material including over 10 lead generating sources you can put into practice today. Join us at NSCAR Building on Wed. At 10am, we’ll be providing coffee and a power snack. Go here to RSVP:

RE/MAX Launches Mobile Friendly Online Tools

Agents Receive Free Websites and Lead Management System


December 02, 2015
DENVER – RE/MAX, a global franchisor of real estate brokerage services (NYSE: RMAX), has released new online tools to Affiliates that will provide an enhanced customer experience.  All U.S. agents and brokers will have access to a version of new responsive single page websites and a mobile-friendly lead management system is available in the company owned regions, all at no cost.

“These new tools reflect significant changes in online consumer behavior. Mobile usage of has more than doubled in just two years and it’s important for RE/MAX agents to be accessible to their clients,” said Tim Drouillard, Senior Vice President, Information Technology at RE/MAX, LLC.“Responsive websites and a customer relationship management system (CRM) that are both mobile friendly makes it easier for RE/MAX agents and their clients to get access to the information they need quickly.”

Single page websites created by will provide agents and offices a fresh contemporary design with intuitive functionality. Sites will be pre-populated with agent information, but feature the ability to modify design elements and add personal information, including agent promotional videos, and reviews. Social broadcasting and social prospecting combined with social media platforms provide agents new tools to stay in touch with clients and ultimately build their businesses.

“Adapting to consumer interests, RE/MAX agents will be better equipped to provide a higher level of customer service in a very competitive real estate environment,” Drouillard added.

RE/MAX LeadStreet, the online lead management and CRM system, has also been upgraded to a mobile responsive design. Agents will now be able to interact with their listings, contacts, and leads through their mobile devices and gain the added benefit of consolidating their internet leads into a single online system.

LeadStreet will continue to provide agents with leads from and their single page websites with no referral fees. LeadStreet has supplied RE/MAX agents with over 15 million referral free leads since it was first launched in 2006.

Today’s introduction of responsive websites and innovative LeadStreet enhancements are Phase One of a larger technology initiative being developed by RE/MAX, LLC. In Q1 2016, Phase Two will launch with a newly designed with improved mobile functionality. was the most visited real estate franchise website in the first half of 2015, according to Experian Hitwise Marketing Services data.

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About the RE/MAX Network:
RE/MAX was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great independence. Over 100,000 agents provide RE/MAX a global reach of nearly 100 countries. When measured by residential transaction sides, nobody sells more real estate than RE/MAX.

RE/MAX, LLC, one of the world’s leading franchisors of real estate brokerage services, is a wholly-owned subsidiary of RMCO, LLC, which is controlled and managed by RE/MAX Holdings, Inc. (NYSE:RMAX).

With a passion for the communities in which its agents live and work, RE/MAX is proud to have raised more than $150 million for Children’s Miracle Network Hospitals® and other charities.

For more information about RE/MAX, to search home listings or find an agent in your community, please visit  For the latest news about RE/MAX, please visit

RE/MAX Introduces a New Website – Get yours here…

Recently RE/MAX has introduced a new template to their website arsinal. It is super sleek, very “NOW” looking and ready for deployment. If you have never learned how to change your website in as little at 5 minutes then this post is for you. Below I outline the simple step by step instructions for changing your website to this awesome new layout and design

Step One: Log into your LeadStreet account and Click on “Site Builder”site_builder_1Step Two: To see the design and template you are currently using simply click on the “View My Website” link to open your website. site_builder_2

Step Three: Now your site most likely looks like this right now, because this is the default template that is used when you first become a RE/MAX agent. We will be changing this one.

site_builder_3Step Four: That was fast… No not really. This is a peek at what the finished product will look like. Take a moment and really see what this site is all about. It is very easy to navigate, it is responsive (Which means it auto sizes for any device when being viewed), you can change the photo in the background to anything your wish, you can have featured properties right on the home page and so much more… Let’s get started. site_builder_4Step Five: Once you have closed out your website window you will be taken back to the design window. Here you want to click on “Design” to access the template and layout pages. site_builder_5Step Six: While in the “Design” mode, you can scroll through and choose your favorite template. You can click on any template you want. We are choosing Template Number Two for this design. site_builder_6Step Seven: When you click on Template Two you can see it changes to the design we want to work with. site_builder_7Step Eight: You must load the template into your sandbox (The sandbox is an area we use for editing the site before we publish it.)site_builder_8Step Nine: Once you have chosen and loaded your new template design. You will be taken to the screen we use to edit our site and set up how we want the consumer to view and interact with our site. site_builder_9Step Ten:  As you can see from the following screen shots when you hover over a section to edit it turns yellow. This is to highlight the area you are about to edit. For instance in this screen shot you can see we are preparing to edit the text that reside in the photo area of the website.site_builder_10Step Eleven: You would click here to edit the background photo and change it.site_builder_11Step Twelve: You would click in this section to ad a small paragraph or two about you, your site and what you do. Make sure you put “Key Words” in your wording like “Homes For Sale”, “Home Values”, The area you work, that your are a “REALTOR etc. Some sample text might look like this.

“Hello and welcome to my real estate website. I am a REALTOR and serve the Roseville area. I work with buyers and sellers to help them achieve their real estate goals. On my site you can find all homes for sale on the MLS and even get the value of your current home. If you are in the market to buy or sell, give me a call. You make it home… I make it happen!”

site_builder_12Step Thirteen: Use this section to set your featured properties or to set up call to action links. Call to action links are links for home values, buyers reports, school reports, find a home etc. site_builder_13Step Fourteen: Now that we have discovered the primary things we can easily change on our site. Let’s start with Featured Properties. Click on the bottom “Edit” link to get started.site_builder_14


Step Fifteen: Once you have clicked on the “Edit” link you will see a screen for setting up how you want featured properties handled. You can select to have just your listings, you can select to have your office’s listings, the company’s listings or you can choose various offices to be featured. The choice is yours. In our demonstration we will select office listings.site_builder_15


Step Sixteen: Click on “Preview” link to the right side of your screen and you can see how featured properties will be displayed. site_builder_16


Step Seventeen: We can also see our site is looking really good. Now let’s change the wording that sits above the search bar. site_builder_17


Step Eighteen: To change this wording you need to go back to the layout and click “Edit” in the top text section of your site layout. Like this…site_builder_18


Step Nineteen: Once you click “Edit” your screen open to a WYSIWYG screen (WYSWYG stands for “What you see is what you get”) also known as a text editor. In this screen you can type anything you want to be displayed on your site. Remember to keep this very simple. Phrases like ” Welcome Home”, “Find Your Dreams Here” or “Roseville Homes For Sale” . The more words you use the more crowded it will look. site_builder_19


Step Twenty: Once you have typed in what you want it to say. Simply click on the “Submit” link in the bottom of the text box and you are all set.site_builder_20


Step Twenty One: If you want to preview what the new text looks like. Click on the “Preview” link to the right. site_builder_21


Step Twenty Two: You can now see your new text. in our demonstration you see I typed “This is So Awesome!”. site_builder_22


Step Twenty Three: Now let’s choose a different or multiple photos for our background. To do this, click on the section called “Photo” and click “Edit”.site_builder_23


Step Twenty Four: RE/MAX has already given you some photos you can use. You can also upload your own. You just need to make sure the photo is sized exactly 2600 pxl by 1000 pxl. This will allow the photo to be viewed on just about any size screen and still look sharp. Select a photo you like or select multiple photos if you wish for the photos to be displayed randomly and then change as the site is live. site_builder_24


Step Twenty Five: Once you have selected the photo(s) you now need to click “Submit” confirm and close window. site_builder_25


Step Twenty Six: To see the photo change you need to click on “Preview”. As our final step we will now add text to our bio area. site_builder_26Step Twenty Seven: Click on the middle section defined as “Profile” to get started. site_builder_27Step Twenty Eight: This text box looks familiar and works the same as the other one. Here you can put more than just a couple of words. This is your personal message and a brief summary of what you do and the services you provide. Enter your message here: site_builder_28


Step Twenty Nine: Once completed simply click on “Submit” to make your changes to the site.site_builder_29


Step Thirty: Publishing your results. To do this all you need to do is instead of clicking on “Preview” click on “Publish”. This will make your site live. Let’s take a look. site_builder_31Step Thirty One: This is what you should now see with your new site. You will see all the changes you made and this is your new site. Enjoy.site_builder_30


I hope this “Opens Your Eyes” to the many possibilities available with your website. As always, feel free to leave comments, suggestions and please feel free to share this out to all your peeps.


Adding the Cloud CMA Home Value Page To Your RE/MAX Website

Now that many of our agents are using Cloud CMA I want to share with you one of the best tools available with your Cloud CMA Subscription. Cloud CMA is so much more than a Comparative Market Analysis tool for your listing presentations. Don’t get me wrong, its greatest feature is the CMA. However, there are many more uses this product is good for. One of them is generating home value leads. The market is hot and home values are on the top of every consumers mind. Using the Cloud CMA Home Value API Key is a sure way you can start getting seller leads today on your website.

Below I will give you each step for setting this up on your website. First take a peek at how it looks and how it works. Click on the photo below and go visit the site yourself.

Click here to visit the site and see this live

Step 1: Log on to your Cloud CMA Account. (If you are a RE/MAX Gold Agent you can activate a new account right now by going here: Once logged in, select the setting tab along the top.

Cloud CMA Home Page

Step 2: Select the API link on the setting page.

Cloud CMA API Link

Step 3: Scroll to the bottom of the Cloud CMA API Page to where it say “API BUTTONS”. As a side note, you can click on the social icons and actually post this home value page to your Facebook, Twitter or Pinterest page right from here as well. Pretty Cool! What I want you to do is cut and past the “URL” link in the box into a new open browser tab on your computer. Cloud CMA API Page

Step 4: Once you have pasted the link into a new browser you should see this page.

Cloud CMA Home Value Page

Step 5: Now you need to log on to your MainStreet home page and select “MY Leads” Which is a short cut link to LeadStreet.RE/MAX MainStreet Home Page


Step 6: Once in LeadStreet, you need to click on “Site Builder” link from the top navigation.RE/MAX LeadStreet Home Page

Step 7: When you open the “Site Builder tab, it should default to the “Pages” tab. If not, select the “Pages” tab.RE/MAX LeadStreet, Site Builder, Page

Step 8: Scroll to the bottom of this page till you see “Add New – Main Navigation Button. Click on this link.RE/MAX LeadStreet, Site Builder, Pages Tab

Step 9: This will open a box that looks like this. In the “Button Text” box add the following text “Home Values” .RE/MAX Site Builder, Navigation Link Page

Step 10: In the same screen, put the number 3 in the “Sort Value Box”. This tells the website where along the navigation bar to put the button. Three is a good value as it will make the link the second or third  in line. RE/MAX Site Builder, Navigation Link Edited Screen

Step 11: In the same screen select “Custom URL” buttonRE/MAX Site Builder, Navihgation, URL Box

Step 12: You now need to go back to your Cloud CMA Home Value Page and coy the URL link. Cloud CMA Home Value Page


Step 13: Now go back to the RE/MAX LeadStreet, Site Builder, Navigation editing box and paste the URL into this box.RE/MAX Site Builder, Navigation Editing Page

Step 14: Click on the “Add Navigation Button”RE/MAX Site Builder, Navigation Editing Page Submit Button

Step 15: This will take you back to the main Site Builder page inside LeadStreet. Now just click on “View Website” and you will now see your Home Value Link on the Top Navigation of your website. RE/MAX LeadStreet, Site Builder Page

Your final page should look like this. Or somewhat different given you might be using a different template design and your site will look very different. The results will be the same in that the button should show up.  Don McDonald RE/MAX Gold Marketing Director Website

I hope this helps you grow your business and generate seller leads.  If there are other topics and or tools you would like to learn about, leave a comment below. I do my best to share the many way RE/MAX and RE/MAX Gold work hard at providing the tools and resources for you to grow and develop your business.  Cheers!

Setting your RE/MAX Website with a Custom Domain

Welcome to RE/MAX Gold. You are probably excited to get started with your new marketing tools. Your RE/MAX Website comes with your own personal domain ( However, you may wish to set this website up to use your own custom domain. ( To do this. You will need to first change the Nameservers on your domain. GoDaddy makes this very easy as do most host providers. If your domain is not hosted with GoDaddy, do not panic. All Registar’s are the same and the process will be very similar once you know the language and what to look for. If you find yourself in a bind and unable to do this yourself. Call your host provider. All of them offer great customer service and will do this for you.

If your domain is registered with GoDaddy, Simply follow the steps below. Once you have done this, all you need to do is wait. It usually happens within a hour or two but can take as long as 72 hours.

Instructions for changing the Nameservers for you custom domain:


Getting on your iPad

Today I will show you how you can get the website on your iPad. This is the site that shows in real time everyone who is actively on looking for property or researching information. It’s pretty amazing tool to use when presenting for a listing and a strong tool to use when demonstrating the power of and our online presence. As of now, no other company can back up their online presence. So when you are in your listing presentation this should and will be a deal sealer. Enjoy.

Step 1: From your iPad you will need to go to the app store :

Step 2: Search for and find the “Puffin Web Browser Free” App

Step 3: Click on the “Free” icon to start downloading.

Step 4: Click on the “Install” icon to start installing the app o your iPad.

Step 5: Open the app on your iPad. Notice it is a browser just like Safari, Explorer or Chrome. (Be sure to take the tour to see all this powerful browser can do.)

Step 6: Once you open the browser you can enter the url “

Step 7: Now you will see the website and all the Flash elements show on your iPad.

This App “Puffin” is an amazing browser and allows you to see flash on your iPad. You can also use a different app called Photon. It is just as good and the process of finding and installing is the same as above.  I hope you enjoy this and that it helps you get your next listing.  Please feel free to leave a comment below and tell me how this successful tool has generated business for you.

7 Steps to build your RE/MAX Community Page

Below are instructions on how to build a unique community page you can use on your website, as a stand alone webpage and to email to your database. It’s a great way to connect with the consumer and share local community information.

Click on image to visit live community site page

Click on image to visit live community site page


Step 1:  Login to your Mainstreet accout at Click on “My Leads”

Step 1

Step 1



Step 2: Click on “Site Builder” on the Top Level navigation Links

Step 2

Step 2




Step 3:  Now click on “Search” Link in Second Level Navigation

Step 3

Step 3


Step 4: Scroll to bottom of page and click on “Create a SEO Community Page”

Step 4

Step 4


Step 5: Here you will need to fill out each field. Start with the name of your community page. In this example “Fairfield Community” is used. Make this as specific as you can. IN the Custom URL field you will need to use the same name but with no spaces in between words. Then select “Community – User Specific Content Coming soon” Link in the Page Builder Content Box.  Make sure you choose the correct Zip Code for the community you are creating. In the Meta, Description and Keyword boxes, you will need to fill these out with information that will be contained in your page. Finally scroll down and click “Update”.

Step 5

Step 5


Step 6: Your page has been built and now it’s time to see it in action. Once your page has updated from the clicking of the “Update” button you will need to click on the “Search” link in the Second Level Navigation line above and scroll to the bottom where is says “Create a SEO Community Page” and look for your page. Click the “Manage” button for options.

Step 6

Step 6


Step 7: From this page you have a few options. You can Preview, Edit and Delete the page from here. What you want is the unique URL (Domain Name) This is the link you will use to market this site. Go ahead and cut and paste the link into your browser.

Step 7

Step 7


There are many ways you can use this site to promote yourself and business. Post it throughout social media, host it as a stand alone website page. You can buy a custom domain from and mask the original URL by forwarding one that is very easy to use.  This is another reason why RE/MAX Agent continue to lead the industry in sales and customer satisfaction. Better Tools & Resources translates into more business for you.  Enjoy and feel free to comment below.