APPetite For Success – Summer MEC Series

This is a 7 part series of all the slides used for the APPetite For Success MEC’s with Don McDonald. Please right click and download the ones you wish to review. If you do not have Powerpoint installed on your computer you can download the Microsoft Powerpoint Viewer for FREE and watch all these presentations. I hope you enjoy these and as always feel free to post a comment and tell us what tool you are using to grow your business.

APPetite_For_Success

PART ONE: Using Cloud CMA as a Home Value Landing Page and Generating Leads

cloud_cma_home_value

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PART TWO: Boosting Your Cloud CMA Post on Facebook

Boosting_CMA_Post_Facebook

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PART THREE: Using Cloud CMA at Your Next Open House

open house

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PART FOUR: Getting Your Business On Google

Getting on Google

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PART FIVE: Using Tweet Deck to Generate FREE Leads

tweet_deck

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PART SIX: Using SkySlope to Protect Your _ _ _

skyslope

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PART SEVEN: Sending a Private Message Through Gold Connect

gold-connet

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Adding the Cloud CMA Home Value Page To Your RE/MAX Website

Now that many of our agents are using Cloud CMA I want to share with you one of the best tools available with your Cloud CMA Subscription. Cloud CMA is so much more than a Comparative Market Analysis tool for your listing presentations. Don’t get me wrong, its greatest feature is the CMA. However, there are many more uses this product is good for. One of them is generating home value leads. The market is hot and home values are on the top of every consumers mind. Using the Cloud CMA Home Value API Key is a sure way you can start getting seller leads today on your website.

Below I will give you each step for setting this up on your website. First take a peek at how it looks and how it works. Click on the photo below and go visit the site yourself.

Click here to visit the site and see this live

Step 1: Log on to your Cloud CMA Account. (If you are a RE/MAX Gold Agent you can activate a new account right now by going here: https://cloudcma.com/signup/plans/REMAX_NORCAL_GOLD) Once logged in, select the setting tab along the top.

Cloud CMA Home Page

Step 2: Select the API link on the setting page.

Cloud CMA API Link

Step 3: Scroll to the bottom of the Cloud CMA API Page to where it say “API BUTTONS”. As a side note, you can click on the social icons and actually post this home value page to your Facebook, Twitter or Pinterest page right from here as well. Pretty Cool! What I want you to do is cut and past the “URL” link in the box into a new open browser tab on your computer. Cloud CMA API Page

Step 4: Once you have pasted the link into a new browser you should see this page.

Cloud CMA Home Value Page

Step 5: Now you need to log on to your remax.net MainStreet home page and select “MY Leads” Which is a short cut link to LeadStreet.RE/MAX MainStreet Home Page

 

Step 6: Once in LeadStreet, you need to click on “Site Builder” link from the top navigation.RE/MAX LeadStreet Home Page

Step 7: When you open the “Site Builder tab, it should default to the “Pages” tab. If not, select the “Pages” tab.RE/MAX LeadStreet, Site Builder, Page

Step 8: Scroll to the bottom of this page till you see “Add New – Main Navigation Button. Click on this link.RE/MAX LeadStreet, Site Builder, Pages Tab

Step 9: This will open a box that looks like this. In the “Button Text” box add the following text “Home Values” .RE/MAX Site Builder, Navigation Link Page

Step 10: In the same screen, put the number 3 in the “Sort Value Box”. This tells the website where along the navigation bar to put the button. Three is a good value as it will make the link the second or third  in line. RE/MAX Site Builder, Navigation Link Edited Screen

Step 11: In the same screen select “Custom URL” buttonRE/MAX Site Builder, Navihgation, URL Box

Step 12: You now need to go back to your Cloud CMA Home Value Page and coy the URL link. Cloud CMA Home Value Page

 

Step 13: Now go back to the RE/MAX LeadStreet, Site Builder, Navigation editing box and paste the URL into this box.RE/MAX Site Builder, Navigation Editing Page

Step 14: Click on the “Add Navigation Button”RE/MAX Site Builder, Navigation Editing Page Submit Button

Step 15: This will take you back to the main Site Builder page inside LeadStreet. Now just click on “View Website” and you will now see your Home Value Link on the Top Navigation of your website. RE/MAX LeadStreet, Site Builder Page

Your final page should look like this. Or somewhat different given you might be using a different template design and your site will look very different. The results will be the same in that the button should show up.  Don McDonald RE/MAX Gold Marketing Director Website

I hope this helps you grow your business and generate seller leads.  If there are other topics and or tools you would like to learn about, leave a comment below. I do my best to share the many way RE/MAX and RE/MAX Gold work hard at providing the tools and resources for you to grow and develop your business.  Cheers!

New Call To Action Button on Facebook

New for Facebook Pages: Calls to Action

Facebook has recently announced a new feature available on their business page that we agents can take a huge advantage of. CALL TO ACTION!  This tiny little button that runs along the bottom edge of the Timeline Cover will unlock unlimited potential when it comes to driving traffic to your website, landing page or…
Here’s what Facebook released:
Pages are an important destination for people on Facebook, and we’re building new ways for people to interact with businesses through them. Today, we’re announcing a new call-to-action feature that will help Pages drive business objectives.
Designed to bring a business’s most important objective to the forefront of its Facebook presence, call-to-action buttons link to any destination on or off Facebook that aligns with a business’s goals.
fb_call_to_action_screen_shot
In the sample page above you can see that by simply designing a Timeline Cover as the billboard ad to drive the message, in this case asking the consumer to sign up for email alerts for property search. You could also do home values, featured properties, visit my website, Open House, you name it.
The Call To Action Button is limited to the following selections only.

—  The seven calls to action available are:
  • Book Now
  • Contact Us
  • Use App
  • Play Game
  • Shop Now
  • Sign Up
  • Watch Video

To set your Business Page with a Call To Action Button I have provided a link to a step by step tutorial to get you started. Click here As for designing a custom Timeline Cover to go with your Call To Action. We can do that for you. It’s a $100.00 flat fee per cover design.  Call or email us for complete details.