Advertising Real Estate On Instagram… A Must Do!

instagramnew-api

The face of real estate advertising has changed drastically over the past few decades. The marketing mix now tilts digital, and real estate professionals must be ever-vigilant about coming up with relevant, innovative ways to reach potential clients.

Millennials – those individuals born between 1982 and 2004 – make up a large portion of the home buying population and their share is growing each year. These young adults represented 32% of the market as of 2015. At the same time, the median age of real estate agents is 57. The disconnect that is created by this age gap has caused a challenge for real estate professionals who are attempting to strengthen their target marketing to Millennials. Expanding your advertising campaign to Instagram can bridge that gap and significantly increase your business’s exposure to this increasingly important demographic.

remaxgold-instagram

Instagram

This social media community was launched in 2010, and in the short span of its existence has garnered over 400 million users worldwide. The premise is simple – users can follow each other, and by doing so they can see photos and videos posted by those in their feed. If a user posts publicly rather than privately, you can see their content regardless of whether you’re a follower.

How can you, as a real estate professional – whether broker, agent, stager, or loan officer – leverage the power of this popular platform to get exposure for your business? Instagram recently made this infinitely easier. It used to be that advertising had to be purchased through personal interaction with an Instagram representative. This meant that only companies with enormous budgets could afford to market there. Fortunately, with Facebook’s acquisition of Instagram advertisers have many more options.

SIMPLE, ACCESSIBLE, TARGETED MARKETING

In November 2015 Instagram launched a public API (application program interface), which allows users to customize their experience – including purchasing ads. Now you can get your company name out there in front of a targeted audience through the use of hashtags and location-specific marketing.

Instagram offers the option of photo ads, video ads, and carousel ads (posts that allow users to flip through multiple photos). You can embed links to your website and enable users to download your mobile app. This option opens up a whole new world of possibilities – you can post your current listings (high quality collages have proven successful for a number of real estate firms), share your company’s story through visual moments (creating a personal connection with potential clients), and encourage users to click through to the valuable content on your website.

hastags-instagram

Does it work? Ask Poshmark, the online portal for buying and selling gently used women’s fashions – they’ve seen an 85% increase in their campaign objective. Canadian firm Bench Accounting has experienced 12.5% increased click-through rates through their use of Instagram advertising. Even brands that are already prominent are seeing the benefits of reaching Millennials through Instagram – Philadelphia cream cheese alone has seen a 41% rise in sales. That’s a significant result no matter what business you’re in.

NAR Announces Launch Date for .REALTOR top-level domain

Print

NAR is pleased to announce that on October 23, 2014, all members of the NATIONAL ASSOCIATION OF REALTORS® and the Canadian Real Estate Association (CREA) can begin to claim a .REALTOR domain.

Read the press release.

The first 500,000 NAR members and 10,000 CREA members who register will receive a FREE .REALTOR domain for one year on a first-come, first-serve basis. Additional .REALTOR domains start at $39.95, with multi-year and multi-domain discounts available. U.S. members who claim a .REALTOR domain will also receive a FREE realtor.com® profile website that automatically integrates content from your social networks and blogs, displays all of your realtor.com® listings, showings and closed transactions and displays client recommendations – in one convenient location.

See the new short video about .REALTOR.

NAR is among the first associations to be approved to offer a top level domain exclusively for its membership, demonstrating our commitment to you, our members. Anyone can have a .com top-level domain, but only REALTORS® can have a .REALTOR domain.

Mark your calendar now to claim yours on, or after October 23 at www.claim.REALTOR.

In the meantime, for more information, including detailed business rules for choosing your .REALTOR domain names, FAQs and more, visit www.about.REALTOR or e-mail us atquestions@signupfordotrealtor.com.

The .REALTOR Team

6 Easy Twitter Tips for Real Estate Agents

Twitter-keyboardHow often do you use Twitter to promote your real estate business? Daily? Weekly? Monthly? Never?

Twitter has more than 500 million registered users who share an average of 58 million tweets per day. There are many active real estate professionals on Twitter, promoting their own content, interacting with clients and learning from their peers.

Even though it may seem overwhelming at first, you can join in the fun and start reaping the benefits of this social platform in almost no time at all. Twitter is simple to use and easy to do right. You just talk to others and share your thoughts in blurbs of 140 characters or less.

Whether you’re just getting started or already have a Twitter account that may be lying dormant, these Twitter tips for real estate agents will help you jump start your engagement today:

• Remember your audience.

You are most likely interacting with a variety of buyers, sellers and peers. These people don’t just want to see new listings; they want to learn a little about you and your expertise. Share staging tips, negotiation advice and interesting tidbits about your neighborhood too.

 Don’t limit yourself to text.

You can share video and photographs in your tweets. Mix in a virtual tour, photo of a listing dressed up for a holiday or even picture of your puppy. Followers like to see the things that show a little bit of your personality. No need to be a boring real estate robot.

• Use a scheduler to stay consistent.

Although it may seem like some of the most successful Twitter users are on Twitter around the clock, for a busy real estate agent it simply isn’t feasible. Avoid giving Twitter the accidental silent treatment by using a free scheduling tool like Tweetdeck to plan ahead. Schedule a few tweets to post automatically throughout the week, then check in periodically whenever you can.

• Use and make use of #hashtags.

One of the biggest advantages of Twitter is the inclusion of #hashtags to parse and sort content. You can use them in order to make your own tweets visible to folks looking for a particular subject or search them yourself to find content you are interested in.

• Start local and expand from there.

Just like in real life, you have a greater chance of getting a new lead in your immediate selling area than on the other side of the world. Actively seek out local twitter users to follow and interact with in order to bolster your local exposure.

• Listen, respond, retweet.

Don’t just talk. Twitter is about having conversations, not giving lectures. If you support, share and promote others, they will be more likely to do the same for you.

 

Reprinted with permission from RISMedia. ©2014. All rights reserved.